BUY WITH CONFIDENCE
DESCRIPTION
Starting a new business and don't know where to start with your consumer targeting?
This deck provides a brief overview of why consumer understanding and targeted segmentation is important, types of research to use to help you narrow in on scope /type of consumer target, and on-shelf product examples of how research was used to help create a consumer product and story.
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Source: Best Practices in Consumer Behavior PDF: Consumer Behavior 101 PDF (PDF) Document, AbilitytoEngage
OVERVIEW
Consumer Behavior Pricing Strategy Product Strategy Product Launch Strategy Positioning Customer Experience Strategic Planning Market Research COVID-19 Strategic Thinking Ideation PEST Cost Reduction Assessment Management Accounting Costing Environmental Analysis Strategic Foresight Go-to-Market Innovation Management Psychology Creativity Service Design Product Lifecycle Maturity Model Mobile Strategy Cyber Security Business Transformation Digital Transformation Customer Insight Behavioral Strategy Product Adoption SaaS
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