Zaltman Metaphor Elicitation Technique (ZMET) Framework   31-slide PPT PowerPoint presentation (PPTX)
$29.00

Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Log in to unlock full preview.
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Zaltman Metaphor Elicitation Technique (ZMET) Framework (31-slide PPT PowerPoint presentation (PPTX)) Preview Image
Arrow   Click main image to view in full screen.

Zaltman Metaphor Elicitation Technique (ZMET) Framework (PowerPoint PPTX)

PowerPoint (PPTX) 31 Slides FlevyPro Document

$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  


Immediate download
Free lifetime updates

DESCRIPTION

This product (Zaltman Metaphor Elicitation Technique [ZMET] Framework) is a 31-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers.

Traditional Market Research methods, such as surveys and focus groups, often capture only the surface-level opinions and preferences of consumers. Such traditional methods frequently fall short in revealing the subconscious drivers of consumer behavior, leading to gaps in understanding and strategy. The Zaltman Metaphor Elicitation Technique (ZMET) framework, developed by Harvard Professor Gerald Zaltman, is a distinctive approach that utilizes metaphors and visual stimuli to tap into the underlying motivations and attitudes of consumers.

ZMET is based on the concept that human thought is mainly image-driven, not word-based. It surpasses traditional surveys and focus groups by tapping into consumers' subconscious using visual stimuli. Fundamentally, ZMET utilizes a structured sequence of steps to extract and interpret the metaphors consumers employ in articulating their experiences with products, brands, or services.

In this PowerPoint presentation, we will focus on the core concepts underlying the ZMET framework highlighting its unique convergence of marketing insights, psychology, and neuroscience.

The key aspects of the ZMET process we will explore shall include the following 9 key processes:

1. Picture Collection
2. Storytelling
3. Missed Images
4. Sorting
5. Construct Eliciation
6. Metaphor Elaboration
7. Sensory Images
8. The Vignette
9. The Digital Image

By comprehensively understanding these processes, managers can gain deeper insights into consumer psychology and motivations, enabling them to align their strategies more effectively with consumer needs and preferences.

This presentation also discusses a 5-phase process of ZMET Framework Implementation and includes an in-depth case study.

This PowerPoint deck on ZMET also includes slide templates for you to include in your own business presentations.

Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Behavior, Market Research PowerPoint Slides: Zaltman Metaphor Elicitation Technique (ZMET) Framework PowerPoint (PPTX) Presentation, LearnPPT Consulting


$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

Did you need more documents?

Consider a FlevyPro subscription from $39/month. View plans here.

For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.

ABOUT FLEVYPRO

This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.

Click here to learn more about FlevyPro and its benefits.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience
 
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

– M. E., Chief Commercial Officer, International Logistics Service Provider
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

– Ed Kemmerling, Senior Lean Transformation Expert at PMG
 
"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500
 
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC


Your Recently Viewed Documents


Customers Also Like These Documents

Related Management Topics


Market Research Psychology Consumer Behavior Strategic Planning Positioning Behavioral Economics Product Strategy Product Launch Strategy Product Adoption Demand Planning COVID-19 Cognitive Bias Entrepreneurship Industry Analysis Environmental Analysis

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.