This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (The Hooked Model) is a 32-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.
Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. The same phenomenon was at play in the past that used to make people glued to their TV sets for hours, and today this is what triggers us to check on our phones compulsively numerous times a day.
This PowerPoint presentation discusses the Hooked Model that was pioneered by Nir Eyal, a writer and an advertising and business guru, to provide a blueprint to develop engaging products. The model is designed to help technology companies create products tied to the user's emotions and daily habits that are engaging and habit-forming without relying on expensive advertising.
The Hooked Model's foundation is firmly rooted in knowledge of human behavior and psychology, particularly how habits develop and how technology can affect them.
The Hooked Model is a cyclical, 4-stage process:
1. Trigger – The trigger is a cue that prompts a user to start using the product. This can be external (e.g., notifications) or internal (e.g., emotions or situations that build a desire to use the product).
2. Action – This is the behavior taken in anticipation of a reward. The model stresses making this action as easy as possible to increase the likelihood of the behavior being performed.
3. Variable Reward – Variable reward involves providing rewards that fulfill users' needs and keep them engaged. Rewards variability adds surprise, which makes the experience more engaging.
4. Investment – This last stage involves the user investing in the product (time, data, or money), which increases their odds of returning and makes the product more valuable and hard to abandon.
This PowerPoint presentation on the Hooked Model also includes some slide templates for you to use in your own business presentations.
Source: Best Practices in Product Strategy, Customer Behavior PowerPoint Slides: The Hooked Model PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
This PPT slide outlines the implementation of the Hooked Model, a strategic framework designed to enhance product design by fostering user habits. It emphasizes a four-step approach that guides businesses in creating products that not only meet user needs, but also integrate seamlessly into their daily lives.
The first step, "Build Trigger Moments," focuses on identifying and creating triggers that prompt users to engage with the product. This is crucial for initiating user interaction and setting the stage for habitual use. The second step, "Encourage User Action," highlights the importance of designing user experiences that facilitate easy and compelling actions, thereby increasing the likelihood of user engagement.
Next, "Offer Variable Rewards" introduces the concept of providing unpredictable rewards to users, which can significantly enhance their motivation to return. This step leverages psychological principles to maintain user interest and engagement over time. Finally, "Motivate Users to Invest" stresses the importance of encouraging users to invest time or resources into the product, which can lead to a deeper commitment and a stronger habit formation.
Overall, this approach ensures that products not only capture user attention, but also retain it by embedding themselves into users' routines. The cyclical nature of the model suggests that by effectively executing each step, businesses can create a sustainable loop of engagement that drives long-term user loyalty. This slide serves as a foundational overview for organizations looking to implement the Hooked Model in their product development strategies.
This PPT slide presents an overview of the Hooked Model, a framework designed to help organizations create products that foster habitual consumer engagement. The model is structured around 4 key phases: Trigger, Investment, Variable Reward, and Action. Each phase plays a critical role in guiding user behavior and enhancing product reliance.
The Trigger phase initiates user interaction, serving as a cue that prompts individuals to engage with the product. Triggers can be external, such as notifications, or internal, rooted in emotions or specific situations that create a desire to use the product. This initial engagement is crucial for establishing a connection with consumers.
Following the Trigger, the Investment phase involves users committing resources—time, data, or money—into the product. This investment increases the likelihood of users returning, as they perceive the product as more valuable and are less inclined to abandon it. The connection between investment and user retention is a vital insight for organizations aiming to build long-term relationships with their customers.
The Variable Reward phase introduces unpredictability in the rewards users receive, which keeps them engaged and encourages repeated interaction. This variability enhances the overall experience, making it more compelling and enjoyable.
Finally, the Action phase focuses on the behaviors users take in anticipation of rewards. The model emphasizes simplifying these actions to boost the likelihood of users engaging consistently. By understanding and implementing these phases, organizations can effectively capture and retain user attention, ultimately driving habitual usage of their products.
This PPT slide presents the final phase of the Hooked Model, focusing on the concept of investment. This phase emphasizes that consumer spending is not a straightforward transaction; instead, it involves actions that enhance the product's value and encourage ongoing engagement. The investment can take various forms, including time, effort, data, and emotional commitment, rather than just financial input.
As users invest more in a product, their likelihood of returning increases. The slide suggests that by designing products that require user input, companies can create a sense of ownership among users. This ownership fosters a deeper connection to the product, making users more inclined to engage repeatedly. The text indicates that this phase is crucial for establishing a self-perpetuating cycle of engagement, where investments lead to enhanced user experiences.
The example provided highlights a language learning app, Duolingo, illustrating how user investments—like completing lessons or participating in community challenges—tailor the learning experience. These actions not only improve the app's algorithm, but also embed the learning process into the user's daily routine, reinforcing the value of the app.
Overall, this phase solidifies the user's relationship with the product and prepares them for the next trigger in the Hooked Model. The insights here are vital for organizations aiming to cultivate long-term user engagement and loyalty through strategic design and user investment.
This PPT slide outlines the fourth step in the Hooked Model, focusing on motivating users to invest in a product. It emphasizes that small, manageable commitments can enhance user engagement and retention. Designers are encouraged to start by asking users for minor investments, such as filling out a profile or customizing preferences. This approach utilizes the foot-in-the-door technique, which suggests that users who agree to small requests are more likely to comply with larger ones later.
The slide highlights the importance of user-generated content, noting that it not only enriches the platform, but also deepens the user's connection to the product. Personalization is another key aspect; allowing users to tailor their experience can significantly enhance their commitment. Implementing progress mechanisms, like progress bars or milestones, serves as a motivator, reinforcing the value of their time and effort.
Encouraging users to connect with others and share achievements can further increase their investment in the platform. The slide suggests that incorporating user feedback leads to a greater likelihood of continued investment. Recognizing user contributions through acknowledgments or rewards can also strengthen their attachment to the product. Lastly, offering users more significant roles within the ecosystem—such as community moderators—can deepen their engagement and sense of belonging. This comprehensive approach aims to make the product indispensable in users' daily lives.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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