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BENEFITS OF DOCUMENT
- Provides of Model of Consumer Behavior
- Provides of Consumer Buying Process
- Provides of Theories of Consumer Decision Making
DESCRIPTION
Emerging Trends in Consumer Behavior
Lecture Outline
1. What Influences Consumer Behavior?
2. Characteristics of Social Classes
3. Social Factors & Reference Groups
4. Targeting Women and Their Families
5. Brand Personality
6. Lifestyle Influences
7. Model of Consumer Behavior
8. Key Psychological Processes
9. Freud's Theory, Maslow's Hierarchy of Needs, Herzberg's Two-Factor Theory
10. Customer Perception
11. Dole Mental Map
12. Encoding Brand Associations
13. Consumer Buying Process
14. Stages between Evaluation of Alternatives and Purchase
15. Non-compensatory Models of Choice
16. How Customers Use and Dispose of Products
17. Theories of Consumer Decision Making
18. Mental Accounting
As the business world evolves, so do consumer habits and tastes. Customer behavior is the most vital component to crafting a great marketing campaign. However, customers are only human, and their behavior can be erratic and unpredictable. What might look like a great marketing approach in a meeting room can therefore be far less effective in practice.
Knowing the trends in consumer behavior before they become apparent can give a business an unprecedented advantage over its competitors. In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed.
Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business battle ground.
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Source: Best Practices in Consumer Behavior PowerPoint Slides: Emerging Trends in Consumer Behavior PowerPoint (PPT) Presentation, UJ Consulting
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