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Emerging Trends in Consumer Behavior
1. What Influences Consumer Behavior?
2. Characteristics of Social Classes
3. Social Factors & Reference Groups
4. Targeting Women and Their Families
5. Brand Personality
6. Lifestyle Influences
7. Model of Consumer Behavior
8. Key Psychological Processes
9. Freud's Theory, Maslow's Hierarchy of Needs, Herzberg's Two-Factor Theory
10. Customer Perception
11. Dole Mental Map
12. Encoding Brand Associations
13. Consumer Buying Process
14. Stages between Evaluation of Alternatives and Purchase
15. Non-compensatory Models of Choice
16. How Customers Use and Dispose of Products
17. Theories of Consumer Decision Making
18. Mental Accounting
As the business world evolves, so do consumer habits and tastes. Customer behavior is the most vital component to crafting a great marketing campaign. However, customers are only human, and their behavior can be erratic and unpredictable. What might look like a great marketing approach in a meeting room can therefore be far less effective in practice.
Knowing the trends in consumer behavior before they become apparent can give a business an unprecedented advantage over its competitors. In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed.
Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business battle ground.
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
[read more] He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally being at the top management level. His Top Management experience started from the position of General Manager, VP Operation, HR Director and Business Development Director
He completed his undergraduate education majoring in Architecture at Diponegoro University, Semarang, Central Java, Indonesia. After that, He continued to Master of Management level majoring in Human Resource Management with cum laude predicate with a GPA of 3.94 at Mercubuana University, Jakarta, Indonesia.
His last work experience as Deputy President Director at Hutahaean Group in charge of 14 business units engaged in various industries including CPO Production, Oil Palm Plantation, Cassava Plantation, Tapioca flour production, 4 and 5 star hotels, waterparks, golf courses and housing with a total of employees more than 3,000 employees.
His biggest achievement was in 2021 when He served as Deputy President Director at Hutahaean Group Indonesia by increasing the company's revenue from IDR 700 billion to IDR 1.1 trillion (y/y) and increasing the profit margin by more than 20%. Doing a turn around on business units that have lost in the last 5 years become profits. In addition, He have also succeeded in creating an efficient and effective management system by redesigning the Business Process Management (BPM), reviewing Standard Operating Procedures (SOP) and Work Instructions and compiling the appropriate Key Performance Indicator Management (KPIM) to increase employee productivity.
He is currently active as a part-time business and management consultant (online) at Enquire Corp. and Flevy Corp. In addition, He also teach part-time at several universities for courses in strategic management, human resource management, project management, entrepreneurship and business.
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
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