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DESCRIPTION
This Excel-based Competitive Analysis Template is designed to help you determine your market position with regards to value, price, and market share. This tool allows you to define and determine the core value drivers for your customers, and allows you to highlight specific features. Once you have selected and defined your value drivers, score your product/service against your competitors and use the competitive analysis template to identify and analyze your position in the market.
Key Benefits
• Objectively analyzes value propositions
• Rates relative pricing for competitors
• Documents estimated market shares
• Save 10+ hours on formatting
• Graphs market positions and differentiation chart
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Source: Competitive Analysis Tool Excel (XLS) Spreadsheet, Demand Metric
OVERVIEW
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
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