Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.

With limited resources, you can't pursue all possible market opportunities. This Market Segmentation and Analysis Tool helps you select the markets that represent the best opportunity for your organization. This tool is used to to analyze market segment sizes and develop Customer Profiles based on Demographic, Psychographic, and Environmental criterion.

Key functionality include:
*Suggests segmentation criteria
*Provides segment sizing example to follow
*Perform weighted segment analysis
*Review segment rankings
*Charts prioritized segments

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Market Segmentation and Analysis Tool Excel document

Top Flevy Author [?]

Market Segmentation and Analysis Tool

Sold by Demand Metric (this author has 26 documents)

$49.95

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s):

Strategy, Marketing, & Sales

It applies to All Industries

File Type: Excel (xls)

File Size: 131 KB

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Aug 29, 2013

Ask the Author a Question

Must be logged in Click here to log in

CUSTOMER TESTIMONIALS

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.

I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "

– Nishi Singh, Strategist and MD at NSP Consultants

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.

I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me.

Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current.

Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world."

– Roberto Pelliccia, Senior Executive in International Hospitality

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead."

– Roderick Cameron, Founding Partner at SGFE Ltd

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Strategic Marketing & Sales Plan Template 71-page Word document $69.00 Author: Haines Centre Marketing Plan Development	Strategic Marketing and Sales Planning 160-slide PowerPoint deck $99.90 Author: Haines Centre Marketing Plan Development	Marketing Plan Development Framework 63-slide PowerPoint deck $39.00 Author: PPT Lab Marketing Plan Development	Organic Growth Framework (OGF) 98-slide PowerPoint deck $69.00 Author: LearnPPT Growth Strategy Strategy Development Marketing Plan Development
Customer Segmentation 47-slide PowerPoint deck $49.99 Author: Documents & Files Customer Segmentation	Strategic Marketing Plan Template 35-page Word document $49.99 Author: Documents & Files Marketing Plan Development Channel Strategy Example	Marketing Campaign Budget ROI Excel workbook $45.00 Author: Safwan Khan Marketing Plan Development ROI Marketing Budget	Marketing Audit - 360 Performance Assessment Excel workbook $25.00 Author: Visual Time Value Marketing Plan Development
Marketing Channel Ranking Tool Excel workbook $49.95 Author: Demand Metric Marketing Plan Development	Trade Promotions Management Framework 36-slide PowerPoint deck and supporting Excel workbook $129.00 Author: Inyakwara Marketing Plan Development	Marketing Plan Bundle Excel workbook and supporting PDF $20.00 Author: Lorraine Ball, Marketing Strategist Marketing Plan Development	Marketing Innovation Diagnostic Excel workbook $25.00 Author: Visual Time Value Marketing Plan Development