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HIGHLIGHTS
DOCUMENT DESCRIPTION
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.
With limited resources, you can't pursue all possible market opportunities. This Market Segmentation and Analysis Tool helps you select the markets that represent the best opportunity for your organization. This tool is used to to analyze market segment sizes and develop Customer Profiles based on Demographic, Psychographic, and Environmental criterion.
Key functionality include:
*Suggests segmentation criteria
*Provides segment sizing example to follow
*Perform weighted segment analysis
*Review segment rankings
*Charts prioritized segments
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Marketing Plan Development, Customer Segmentation Excel: Market Segmentation and Analysis Tool Excel (XLS) Spreadsheet, Demand Metric
ABOUT THE AUTHOR: DEMAND METRIC
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
Demand Metric has published 25 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries
File Size: 131 KB
Related Topic(s): Marketing Plan Development Customer Segmentation
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Aug 29, 2013
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