Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Q&A
What are the financial implications of adopting Obeya for project management in terms of ROI and cost savings?


This article provides a detailed response to: What are the financial implications of adopting Obeya for project management in terms of ROI and cost savings? For a comprehensive understanding of Obeya, we also include relevant case studies for further reading and links to Obeya best practice resources.

TLDR Adopting Obeya for project management leads to significant cost savings, improved ROI, and long-term value creation through enhanced efficiency, collaboration, and strategic alignment.

Reading time: 4 minutes


Obeya, a Lean management approach originating from the Japanese term for "big room," is increasingly recognized for its potential to streamline project management processes, enhance collaboration, and ultimately improve financial outcomes for organizations. This approach consolidates project teams and stakeholders into a single physical or virtual space, fostering real-time communication, problem-solving, and decision-making. The financial implications of adopting Obeya for project management are multifaceted, encompassing both direct and indirect cost savings, as well as improvements in Return on Investment (ROI).

Direct Cost Savings and Efficiency Gains

The implementation of Obeya can lead to significant direct cost savings for organizations. By enhancing visibility and transparency across projects, Obeya reduces the need for redundant meetings and communications, thereby lowering administrative overheads. Moreover, the framework promotes a more efficient use of resources, minimizing waste and optimizing project timelines. A study by McKinsey highlighted that organizations employing Lean management practices, such as Obeya, reported up to a 30% reduction in operational costs due to improved process efficiencies. These savings are primarily attributed to the reduction of non-value-adding activities, streamlined workflows, and the accelerated resolution of issues.

Additionally, the Obeya framework facilitates better project tracking and performance management. This real-time oversight enables project managers to identify and mitigate risks more effectively, reducing the likelihood of costly project overruns. The collaborative nature of Obeya also enhances team productivity and engagement, further contributing to cost efficiencies. For instance, a global technology firm reported a 20% improvement in project delivery times after adopting Obeya, directly impacting their bottom line by reducing time-to-market for new products and services.

Cost savings are also realized through the improved allocation of human resources. By having a centralized space for collaboration, teams can better align their efforts with organizational priorities, ensuring that staffing levels and skill sets are optimized for project demands. This strategic alignment minimizes the risk of overstaffing or underutilization of personnel, leading to more efficient labor cost management.

Learn more about Performance Management Lean Management Cost Management Human Resources

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Enhanced ROI through Improved Project Outcomes

The adoption of Obeya not only facilitates direct cost savings but also significantly enhances the ROI of projects. This improvement is achieved through better project execution, higher quality outcomes, and increased innovation. The collaborative environment fostered by Obeya encourages cross-functional teams to work more cohesively, leveraging diverse skill sets and perspectives. This synergy often results in more innovative solutions and improvements in product or service quality, which can differentiate an organization in the marketplace and drive revenue growth.

Moreover, the enhanced decision-making capabilities provided by Obeya contribute to more strategic project investments. By enabling real-time data analysis and discussion, teams can pivot more quickly in response to market changes or project challenges, optimizing resource allocation and maximizing project returns. A report by Bain & Company noted that companies practicing Lean management techniques, including Obeya, experienced a 45% higher ROI on their projects compared to those that did not.

The impact of Obeya on ROI is also seen in the reduction of project cycle times. Faster project completion rates not only reduce costs but also allow organizations to capitalize on market opportunities more swiftly. This agility can be a critical competitive advantage, leading to increased market share and higher profitability. An example of this can be seen in the automotive industry, where manufacturers utilizing Obeya have been able to accelerate product development cycles, resulting in earlier market entry and improved customer satisfaction.

Explore best practices on Market Entry.

Learn more about Competitive Advantage Customer Satisfaction Data Analysis Market Entry Revenue Growth Product Development

Strategic Implications and Long-Term Value Creation

Adopting Obeya goes beyond immediate financial benefits, offering strategic implications that contribute to long-term value creation for organizations. The framework promotes a culture of continuous improvement, where teams are constantly seeking ways to enhance processes, reduce waste, and innovate. This cultural shift can lead to sustained operational excellence and a competitive edge in the market.

Furthermore, the principles of transparency and collaboration inherent in Obeya strengthen organizational alignment with strategic goals. This alignment ensures that projects are not only executed more efficiently but also contribute more directly to the organization's overarching objectives. As a result, organizations can achieve a more coherent strategy execution, leading to improved financial performance and shareholder value over time.

In conclusion, the financial implications of adopting Obeya for project management are significant, offering direct cost savings, enhanced ROI, and strategic advantages that foster long-term value creation. Organizations considering the implementation of Obeya should approach it as a comprehensive strategy, encompassing not just a project management tool but a transformational framework that can drive organizational success.

Learn more about Operational Excellence Project Management Continuous Improvement Shareholder Value Organizational Alignment Value Creation Strategy Execution

Best Practices in Obeya

Here are best practices relevant to Obeya from the Flevy Marketplace. View all our Obeya materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Obeya

Obeya Case Studies

For a practical understanding of Obeya, take a look at these case studies.

Obeya Digital Transformation for Global E-commerce Firm

Scenario: The company is a leading e-commerce player experiencing difficulty in maintaining its Obeya—a centralized space for cross-functional teams to collaborate and monitor project progress.

Read Full Case Study

Operational Excellence for Maritime Shipping Firm in Asia-Pacific

Scenario: A maritime shipping company in the Asia-Pacific region is struggling with its Obeya room efficiency.

Read Full Case Study

Obeya Optimization for Construction Management

Scenario: The organization is a mid-sized construction company specializing in commercial real estate projects.

Read Full Case Study

Operational Excellence for Semiconductor Manufacturer in High-Tech Industry

Scenario: The semiconductor manufacturer is grappling with the challenge of integrating an Obeya approach to enhance cross-functional collaboration and decision-making speed.

Read Full Case Study

Obeya Optimization for Agritech Firm in Sustainable Agriculture

Scenario: An international agritech firm specializing in sustainable agriculture is struggling to maintain the efficacy of its Obeya room.

Read Full Case Study

Maritime Fleet Modernization & Digitalization

Scenario: The company is a mid-sized maritime shipping firm struggling with outdated fleet management systems.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What are the common pitfalls or challenges organizations face when implementing Obeya, and how can they be overcome?
Implementing Obeya faces challenges like lack of understanding and commitment, physical and technological barriers, and integration with existing processes, which can be overcome by leadership buy-in, leveraging digital tools for virtual collaboration, and aligning with organizational goals and workflows. [Read full explanation]
How does Obeya adapt to remote or hybrid work environments, ensuring inclusivity and effectiveness?
Adapting Obeya for remote and hybrid work involves leveraging digital tools for collaboration, maintaining inclusivity through structured virtual meetings, and integrating Lean Management principles for operational excellence. [Read full explanation]
What metrics or KPIs are most effective for measuring the success of an Obeya implementation?
Maximize Operational Excellence with Obeya: Measure success through Project Completion Time, Budget Adherence, Quality of Deliverables, Cycle Time reduction, and enhanced Stakeholder Satisfaction for strategic business transformation. [Read full explanation]
How does the role of leadership change in an organization that adopts Obeya principles?
Adopting Obeya principles transforms leadership roles from command-and-control to facilitative, emphasizing Collaboration, Continuous Improvement, Transparency, and Accountability, fostering a culture of Innovation and Operational Excellence. [Read full explanation]
Can Obeya principles be integrated with agile methodologies, and if so, how?
Integrating Obeya principles with Agile methodologies improves collaboration, transparency, and efficiency in project management, leveraging visual management and cross-functional teamwork for superior outcomes. [Read full explanation]
How is artificial intelligence being integrated into Obeya rooms to enhance decision-making processes?
AI integration into Obeya rooms is transforming decision-making by improving Strategic Planning, Operational Excellence, and Risk Management with advanced analytics, predictive insights, and real-time data interpretation. [Read full explanation]

Source: Executive Q&A: Obeya Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.