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BENEFITS OF DOCUMENT
"The life of a typical entrant is nasty, brutish, and short." – Paul Geroski, London Business School.
Companies can boost their odds of success by tackling cognitive biases head-on. Market entry strategy is a useful tool for getting clarity on what you aim to achieve and how you are going to achieve it while entering a new market. Creating an effective strategy before entering the new market is one of the main questions that arise in the mind of an investor. In order to enter the market as comfortably as possible, simple, and with minimal risks, it is necessary to examine the target niche.
At the start of the options assessment process, a long list of options exists. This guide provides a process that involves narrowing down the list of options through a filtering process and provides a structured approach to performing the assessment of market entry selection. A phased approach is recommended to assess and narrow down options:
Stage 1: Strategic Assessment
Stage 2: Screening
Stage 3: Validation
Stage 4: Ranking and potential scenarios
Stage 5: Preferred scenarios for detailed qualification
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Source: Best Practices in Emerging Market Entry PowerPoint Slides: Market Entry Assessment Guide PowerPoint (PPTX) Presentation, Corporate Finance 101
ABOUT THE AUTHOR: CORPORATE FINANCE 101
Corporate Finance 101 consists of consultants who have experience helping professionals across disciplines, including strategy consultancies and transaction advisory houses, to aid the quality of the thinking behind their output.
These documents are prepared to help you increase the impact of your business communication and save you valuable time. [read more]
The documents are based upon techniques learned while working at multinational consultancy firms. The products were then refined during the course of consulting engagements with organisations across the world.
Corporate Finance 101 has published 35 additional documents on Flevy.
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (pptx)
File Size: 2.7 MB
Number of Slides: 39 (includes cover, transition, & marketing slides)
Related Topic(s): Emerging Market Entry
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Apr 22, 2019
Most recent version published: Feb 3, 2020
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