Flevy Management Insights Case Study
Direct-to-Consumer Strategy for Niche Sustainable Agriculture Brand
     Mark Bridges    |    Business Case Development


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Business Case Development to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The company faced challenges in quantifying and communicating its value proposition to investors, hindering market share expansion and capital attraction. Post-implementation of a robust Business Case Development process, the organization increased investor engagement by 15%, achieved 8% market share growth, and raised $5 million in capital, highlighting the importance of clear strategic communication and alignment with investor expectations.

Reading time: 8 minutes

Consider this scenario: The company, a sustainable agriculture brand in the direct-to-consumer space, is facing difficulties in quantifying and communicating the value proposition of its innovative crop solutions to potential investors and partners.

Despite a strong product lineup and a loyal customer base, the organization is struggling to expand its market share and attract the necessary capital for growth. The organization's leadership recognizes the need for a robust Business Case Development process to articulate the potential returns and strategic advantages of their offerings in this competitive sector.



In reviewing the challenges faced by the sustainable agriculture brand, it becomes apparent that there may be a lack of a structured approach to Business Case Development and a possible underestimation of the importance of market research in conveying value to stakeholders. Another hypothesis could be that the organization's unique value proposition is not being effectively translated into financial projections and strategic plans that resonate with investors and partners.

Strategic Analysis and Execution Methodology

By adopting a proven 5-phase methodology to Business Case Development, the organization can systematically address the gaps in their current approach and enhance their ability to secure funding and partnerships. This methodology has been used by top consulting firms to ensure a comprehensive and persuasive business case that aligns with both financial goals and strategic objectives.

  1. Market Analysis and Value Proposition Definition: Begin by conducting thorough market research to understand the competitive landscape and customer needs. Key questions include: What are the market trends? Who are the primary competitors? What is the target demographic? This phase involves activities such as customer surveys, competitor benchmarking, and industry analysis, leading to a clear and compelling value proposition.
  2. Financial Modelling and Projections: Develop detailed financial models to project revenue, costs, and profitability. Key analyses will revolve around pricing strategies, cost structures, and investment requirements. Potential insights include identifying the most profitable product lines or untapped market opportunities. Common challenges include aligning financial projections with market realities.
  3. Risk Assessment and Contingency Planning: Identify potential risks and develop contingency plans. Key questions cover: What are the potential market risks? How will changes in regulations affect the business? This phase includes risk modeling and creating mitigation strategies, ensuring that the business case remains robust under various scenarios.
  4. Strategic Roadmap Development: Outline a strategic plan that includes short-term and long-term goals. Key activities involve setting milestones, defining key performance indicators, and establishing a timeline for implementation. The deliverable from this phase is a strategic roadmap document that guides the organization's efforts towards achieving its objectives.
  5. Investor and Partner Engagement: Prepare materials and strategies for engaging with investors and partners. This involves creating presentations, pitch decks, and other collateral that effectively communicate the business case. Key analyses include stakeholder mapping and communication planning. The challenge often lies in tailoring the message to different audiences.

For effective implementation, take a look at these Business Case Development best practices:

Business Case Development Framework (32-slide PowerPoint deck and supporting Excel workbook)
Business Case Template (Excel workbook)
Capital Investment Analysis (101-slide PowerPoint deck and supporting Excel workbook)
Financial Model for Business Venture (Excel workbook)
Generic Cost Benefit Analysis Excel Model Template (Excel workbook)
View additional Business Case Development best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Business Case Development Implementation Challenges & Considerations

The methodology outlined above ensures a comprehensive approach to Business Case Development. However, executives may have concerns regarding the scalability of the financial models and their applicability in different market conditions. It is critical to develop financial projections that are both conservative and adaptable, providing a realistic yet flexible foundation for the business case.

Upon full implementation of the methodology, the organization can expect improved clarity in strategic direction, increased investor confidence, and a more compelling narrative for partner engagement. These outcomes are quantifiable through increased funding obtained, higher market penetration rates, and the number of strategic partnerships formed.

Implementation challenges might include resistance to change within the organization, difficulty in aligning cross-functional teams, and the need for continuous adaptation to market feedback. Overcoming these challenges requires strong leadership, clear communication, and iterative refinement of the business case.

Business Case Development KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Tell me how you measure me, and I will tell you how I will behave.
     – Eliyahu M. Goldratt

  • Investor Engagement Rate: Measures the percentage of successful engagements with potential investors, indicative of the effectiveness of the pitch and business case.
  • Market Share Growth: Tracks the increase in market share post-implementation, reflecting the successful execution of the strategic roadmap.
  • Capital Raised: Quantifies the amount of funding obtained as a result of the business case, a direct measure of its persuasiveness and alignment with investor expectations.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Throughout the implementation process, it is vital to maintain a balance between financial rigor and strategic vision. According to McKinsey, companies that regularly refresh their business cases to reflect market changes can increase their return on investment by up to 10%. This underscores the importance of a dynamic and responsive Business Case Development approach.

Another critical insight is the role of storytelling in engaging investors and partners. A compelling narrative that connects the financials to the company's mission and impact can significantly enhance the attractiveness of the business case, as evidenced by successful fundraising rounds in the industry.

Business Case Development Deliverables

  • Market Analysis Report (PDF)
  • Strategic Roadmap (PowerPoint)
  • Risk Assessment Document (MS Word)
  • Financial Projection Model (Excel)
  • Investor Pitch Deck (PowerPoint)

Explore more Business Case Development deliverables

Business Case Development Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Business Case Development. These resources below were developed by management consulting firms and Business Case Development subject matter experts.

Alignment with Current Technological Advancements

In light of the rapid evolution of technology in the agriculture sector, it's essential to ensure that the business case remains relevant and takes advantage of the latest innovations. The use of predictive analytics and big data can significantly enhance the precision of financial projections and market analyses. A study by McKinsey reveals that organizations that integrate advanced analytics into their operations can see a profit margin increase of up to 60% due to improved decision-making and strategic foresight.

Moreover, the incorporation of blockchain technology for supply chain transparency and smart contracts could open new avenues for value proposition. This is not merely a theoretical advantage; companies like IBM are actively investing in blockchain for various industries, including agriculture, to streamline operations and build trust with consumers and investors alike.

Stakeholder Engagement and Change Management

Successfully implementing a new business case development process requires effective stakeholder engagement and change management practices. It is critical to communicate the benefits of the new methodology to all stakeholders, including employees, investors, and partners, to ensure buy-in and facilitate a smooth transition. According to Prosci’s Best Practices in Change Management report, projects with excellent change management effectiveness have six times the success rate of those with poor change management.

Change management strategies should include regular updates, training sessions for staff, and a clear articulation of how the new business case development process will help the organization achieve its strategic goals. The use of digital tools for collaboration and project management can also aid in keeping stakeholders informed and engaged throughout the process.

Scalability and Adaptability of the Business Case

One of the crucial aspects of developing a business case is its scalability and adaptability. As the organization grows and market conditions fluctuate, the business case must be flexible enough to accommodate changes without losing its core value proposition. Bain & Company emphasizes the importance of a 'living' business plan that evolves with the company's growth trajectory, ensuring that strategic objectives are consistently aligned with operational capabilities.

To achieve this, the business case should include scenarios that account for different scales of operation and potential market shifts. Regular reviews and updates to the business case will help the organization stay agile and responsive to new opportunities and challenges that arise.

Measuring the Success of the Business Case Implementation

Measuring the success of the business case implementation is essential to determine its efficacy and make necessary adjustments. Key performance indicators (KPIs) need to be established upfront, with clear definitions and targets. According to Gartner, organizations that clearly define their KPIs and align them with strategic objectives are 1.7 times more likely to achieve their goals than those that do not.

These KPIs should be reviewed regularly, and the insights gained from them should inform the ongoing development of the business case. It is also important to establish a feedback loop with stakeholders to gather qualitative insights that complement the quantitative data from KPIs, providing a holistic view of the business case's impact.

Business Case Development Case Studies

Here are additional case studies related to Business Case Development.

Capital Budgeting Framework for a Hospitality Group in Competitive Market

Scenario: A multinational hospitality company is facing challenges in allocating its capital resources effectively across its global portfolio.

Read Full Case Study

Capital Budgeting Strategy for Maritime Industry Leader

Scenario: The organization is a prominent player in the maritime sector, grappling with allocating capital effectively amidst volatile market conditions.

Read Full Case Study

Esports Infrastructure Expansion Assessment

Scenario: The organization is a rising name in the esports industry, looking to strategically allocate its capital to expand operations.

Read Full Case Study

Ecommerce Platform Scalability for D2C Health Supplements

Scenario: A Direct-to-Consumer (D2C) health supplements company in the competitive North American market is struggling to create effective business cases for its new product lines and market expansion strategies.

Read Full Case Study

Overhaul of Capital Budgeting Process for a Growing Medical Devices Firm

Scenario: A high-growth medical devices company is wrestling with an overly complex and ineffective capital budgeting process.

Read Full Case Study

Capital Allocation Framework for Semiconductor Firm in High-Tech Sector

Scenario: A semiconductor company operating in the high-tech sector is grappling with the challenge of effectively allocating capital to sustain innovation and growth while managing the cyclical nature of the industry.

Read Full Case Study


Explore additional related case studies

Additional Resources Relevant to Business Case Development

Here are additional best practices relevant to Business Case Development from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Increased investor engagement rate by 15% post-implementation, indicating improved effectiveness of the business case and pitch materials.
  • Achieved 8% market share growth within the first year, demonstrating successful execution of the strategic roadmap and enhanced market penetration.
  • Raised $5 million in capital post-implementation, validating the persuasiveness and alignment of the business case with investor expectations.
  • Improved clarity in strategic direction and investor confidence, leading to a 20% increase in strategic partnerships formed.

The overall results of the initiative have been largely successful in addressing the organization's challenges in quantifying and communicating its value proposition. The increased investor engagement rate and successful capital raise indicate a significant improvement in articulating the business case. However, the market share growth, although positive, fell slightly below the initial target of 10%, suggesting room for further enhancement in market penetration strategies. The scalability of financial models and their adaptability in different market conditions have proven to be challenging, impacting the accuracy of financial projections. To enhance outcomes, the organization could consider integrating advanced analytics for more precise financial projections and leveraging blockchain technology for supply chain transparency. Additionally, a more dynamic and responsive approach to Business Case Development, as recommended by McKinsey, could further improve the initiative's success.

For the next steps, it is recommended to conduct a comprehensive review of the financial models and market analysis to ensure their adaptability and accuracy. Integrating advanced analytics and blockchain technology should be considered to enhance the precision of financial projections and take advantage of technological advancements in the agriculture sector. Furthermore, a dynamic and responsive approach to Business Case Development, as suggested by McKinsey, should be adopted to ensure the business case remains relevant and aligned with market changes. Continuous refinement and updates to the business case, along with stakeholder engagement and change management practices, will be essential for sustaining the initiative's success and achieving long-term growth.


 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

The development of this case study was overseen by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: Capital Budgeting Analysis for Agribusiness in Sustainable Agriculture, Flevy Management Insights, Mark Bridges, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Defense Sector Digital Transformation Initiative

Scenario: The organization is a mid-sized defense contractor specializing in communication systems, facing significant pressure to modernize its offerings and internal processes.

Read Full Case Study

Life Sciences Market Entry Strategy for Biotech Firm

Scenario: A biotech firm specializing in regenerative medicine is facing difficulty in crafting a compelling Business Case to enter a new, highly regulated market.

Read Full Case Study

Capital Budgeting Analysis for Agribusiness in Sustainable Agriculture

Scenario: The organization in question operates within the sustainable agriculture sector, grappling with the strategic allocation of its capital investments.

Read Full Case Study

Retail Inventory Rationalization and Capital Efficiency Improvement

Scenario: A firm in the retail sector is grappling with the challenge of optimizing its capital allocation towards inventory management.

Read Full Case Study

Capital Budgeting Analysis for Luxury Retailer in Competitive Market

Scenario: A high-end fashion retailer is grappling with allocating its investment capital efficiently across various potential projects including store renovations, technology upgrades, and global market expansions.

Read Full Case Study

Revenue Stream Diversification for Esports Company

Scenario: The organization in question operates within the rapidly evolving esports industry, facing the challenge of diversifying its revenue streams.

Read Full Case Study

Market Entry Strategy for Indie Cosmetics Brand in Digital Space

Scenario: The organization is an independent cosmetics brand aiming to penetrate the digital marketplace with unique beauty products.

Read Full Case Study

Capital Budgeting Efficiency for Aerospace Firm in North America

Scenario: An aerospace company based in North America is grappling with the complexities of allocating its limited financial resources across multiple high-stakes projects.

Read Full Case Study

Operational Efficiency Enhancement in Aerospace

Scenario: The organization is a mid-sized aerospace components supplier grappling with escalating production costs amidst a competitive market.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Customer Engagement Strategy for D2C Fitness Apparel Brand

Scenario: A direct-to-consumer (D2C) fitness apparel brand is facing significant Organizational Change as it struggles to maintain customer loyalty in a highly saturated market.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.