Products to Platforms Transformation   22-slide PPT PowerPoint presentation slide deck (PPTX)
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Products to Platforms Transformation (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 22 Slides FlevyPro Document

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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This product (Products to Platforms Transformation) is a 22-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

The shift from products to platforms is under evaluation—and being implemented—by many organizations. The drive behind such a shift is the huge success of platform companies—e.g., Amazon, Google, and Apple. These organizations started out as a retailer, search engine, and computer manufacturer, respectively, but later transformed into platform models.

However, this transition is anything but straightforward. Research into successful platform businesses reveals that such a transformation necessitates a robust approach comprising the following 4 critical phases:

1. Attractive Product and Customer Base
2. Hybrid Business Model
3. Rapid Conversion
4. Identify and Seize Opportunities

Implementing this 4-phase approach helps the organizations transform from a product mindset to a platform-based business model and develop additional value sources.

The slide deck also includes some slide templates for you to use in your own business presentations.

Transitioning from a product-based to a platform-based business model is a strategic imperative for modern enterprises aiming to stay competitive. This PPT provides a comprehensive guide on how to navigate this complex transformation. It delves into the nuances of building an attractive product and customer base, essential for the initial phase of platform development. The focus is on creating modular and flexible core products that invite third-party collaborations, enhancing customization and scalability.

Understanding the market conditions, catalysts, and challenges is crucial for a successful transition. The document outlines the importance of identifying where and when these changes are occurring and the obstacles that may impede progress. This insight is vital for organizations to adapt and respond effectively to market dynamics. The guide emphasizes the need for a hybrid business model, blending product and platform strategies to create differentiated value propositions.

Rapid conversion of product users to platform users is another critical aspect covered in this document. It highlights the necessity of developing a value-delivering platform that attracts and retains users. The document also provides practical examples and case studies, illustrating how successful companies have navigated this transition. By following the outlined approach, organizations can unlock new revenue streams and achieve sustainable growth.

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Source: Best Practices in Product Strategy, Platform Strategy PowerPoint Slides: Products to Platforms Transformation PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

PPT SLIDE DEEP DIVES

Framework for Transitioning to Product Platforms

Transitioning to a Hybrid Business Model for Growth

Transitioning to a Hybrid Business Model for Growth

This PPT slide emphasizes the importance of adopting a hybrid business model when transitioning from a product-centric approach to a platform-based strategy. It highlights a common oversight among firms: while they may start leveraging external products on their platform, they often continue to prioritize their own product offerings. This can limit their potential to fully capitalize on the benefits of a platform mindset.

The content is structured around 2 case studies: LEGO Mindstorms and Apple. LEGO Mindstorms illustrates how a company inadvertently transitioned to a platform model after a security breach. Initially, their response was defensive, focusing on protecting their product. However, through reflection, they recognized the opportunity to transform their software into a platform, which ultimately increased user engagement and sales volume.

Apple's example mirrors this journey. After the launch of the first iPhone, Apple initially restricted third-party applications due to security concerns. Eventually, they shifted their stance, embracing an open platform by launching the App Store. This strategic pivot not only diversified their revenue streams, but also enhanced user experience and engagement.

The slide concludes with a note on how hybrid models can create significant additional income and revenue opportunities. The takeaway here is clear: organizations must consciously shift from a product mindset to a platform mindset to unlock new avenues for growth. Ignoring this transition can lead to missed opportunities and unintended consequences in their business strategy.

Transforming Product-Centric Models to Platform Strategies

Key Strategies for Rapid Platform User Conversion

Building Platform Success through Customer Engagement


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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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