For large global corporations, forming productive alliances with promising startups is a far more challenging undertaking than it appears. Global corporations frequently struggle to identify potential advantageous startup partners.
On the other hand, startups face significant difficulty isolating and contacting the appropriate decision makers in the corporations, given the massive hierarchies of global businesses.
These difficulties are amplified in Emerging Markets.
A study conducted in 3 countries considered Emerging Markets, identified the following 4 strategies that tackle the problems, which hamper forming of effective partnerships among global corporations and Emerging Market startups:
1. Compensate for the immaturity of the entrepreneurial ecosystem.
2. Commit resources to tapping the entrepreneurial energy in Emerging Markets.
3. Work with local groups to overcome the limitations of outsider status.
4. Co-innovate with startups to access novel technologies.
These strategies are mutually complementary, interdependent, and should be considered in a bigger picture, rather than in a disjointed way.
The slide deck also includes some slide templates for you to use in your own business presentations.
The PPT provides a comprehensive analysis of the unique challenges and opportunities that global corporations face when partnering with startups in Emerging Markets. It delves into the intricacies of the entrepreneurial ecosystems in these regions, offering actionable insights backed by extensive research. The strategies outlined are designed to help corporations navigate the complexities of these markets, leveraging local innovation and entrepreneurial energy to drive mutual growth.
The presentation also highlights key differences in priorities, restrictions, and scale that set Emerging Markets apart from more mature markets. By understanding these differences, corporations can tailor their engagement strategies to better align with local conditions. The document includes practical templates and case studies, making it a valuable resource for executives looking to forge successful partnerships with startups in Emerging Markets.
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Source: Best Practices in Emerging Markets, Partnerships PowerPoint Slides: Partnerships with Emerging Market Startups PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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