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Tag Archives | behavioral psychology

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How Do We Understand Consumer Behavior and Undertake Behavioral Transformation? Know 3 Bs of Behavioral Change

Product managers, marketers, and designers are often confused as to what they should do to increase the chances of customers’ engagement and uptake of their offering.  Changing individuals’ behavior to enhance engagement, productivity, innovation, and happiness isn’t straightforward. It takes a lot of effort, time, and resources to execute initiatives aimed at transforming behaviors and […]

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What Are the 3 Obstacles to Overcome while Selecting Senior Executives?

Mediocre people occupying senior Leadership positions is one of the chief reasons for the fiasco and humiliation that organizations like Enron and WorldCom faced.  The practice of recruiting average people at the top is omnipresent and often goes unnoticed until the results begin to surface, which is typically too late for any intervention. Smart people […]

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Do You Know How To Utilize Insights From Human Psychology in Managing Change? 

Transformation programs targeted towards boosting organizational performance have been prevalent for quite a while now.  But, such initiatives aren’t easy to manage.  The foremost challenge for the senior leadership is to motivate people to modify their behaviors and practices. For the transformation to be successful, it is critical for the top management to establish the […]

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Nudge Theory: Key Challenges to Consider

Changing the behaviors of people is the foremost issue with every transformation initiative. Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide.  The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people.  The approach helps […]

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Learn to Affect Customer Behavior Using the Theory of Planned Behavior

How can you change the behavior of your customers?   Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen in 1985 and since been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various […]

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