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Since the recession of 2008-09, consumer-facing organizations have observed little growth, resulting in leadership focusing on new sources of customer information, investigating analytical methods to anticipate customer behavior--and thus developing the Customer Insight (CI) function.
Source: Four Stages of Customer Insight (CI) Maturity PowerPoint document
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Four Stages of Customer Insight (CI) Maturity
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Number of Slides: 21
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Upload date (first version): May 15, 2017
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