225-slide PowerPoint, PDF
$89.00
$89.00, 225-slides + supplemental tools, Best for: Product managers and facilitators running design-thinking workshops to teach Empathize→Test methods and prototype exercises
EDITOR'S REVIEW
This deck stands out by grounding Design Thinking in the Stanford d.school framework and anchoring it with real-world case studies from Apple and Singapore Airlines, avoiding a purely theoretical treatment. It includes tangible workshop assets such as a Wallet Design Exercise and printable posters, along with templates for the Empathize, Define, Ideate, Prototype, and Test phases. It’s particularly useful in classroom or corporate training contexts where teams practice the full Empathize–Test cycle, from user empathy to prototyping and evaluation. [Learn more]
39-slide PowerPoint
$39.00
$39.00, 39-slides, Best for: Strategy leaders and corporate planners embedding creative thinking into strategy development processes.
EDITOR'S REVIEW
This deck stands out for weaving creative thinking directly into strategy development through a three-opportunity framework that moves from framing conditions to pushing conventional thinking and leveraging collaborative thinking. It also features concrete tools like an Innovation SWAT team and scenario workshopping to operationalize creativity rather than leaving it as a vague notion. It will be particularly useful for strategy leaders and corporate planners seeking to embed creative thinking into development processes, especially when navigating uncertain markets and evolving competitive landscapes. [Learn more]
100-slide PowerPoint
$69.00
$69.00, 100-slides, Best for: Innovation leads and product teams building structured ideation sessions using 13 creativity methods.
EDITOR'S REVIEW
This deck distinguishes itself by pairing 13 creativity methods with a Design Thinking and Lean Thinking foundation, turning ideation into an actionable, balanced process rather than a collection of tips. It explicitly includes practical exercises like the Nine Dots puzzle and tooling such as the Gordon method and SCAMPER to structure sessions and vet ideas systematically. It serves innovation leads and product teams running structured ideation sessions or organizations aiming to broaden creativity across functions while fostering a Kaizen-oriented mindset. [Learn more]
23-slide PowerPoint
$29.00
$29.00, 23-slides, Best for: Facilitators and team leaders running design-thinking or ideation workshops needing a timed creative warm-up
EDITOR'S REVIEW
This deck stands out by turning a playful prompt into a structured, timed ideation warm-up that carries participants from defining cow traits to sketching and pitching a new idea. It includes precise timings (three minutes for Activity 1, twenty minutes each for Activities 2 and 3), a clear activity flow, and practical kit lists like flip charts, colored markers, masking tape, plus an optional reflection session and the option to create a Silly Cow Mascot and team name. The resource is most valuable for facilitators and teams running design-thinking workshops who need a quick, engaging kickoff that yields ideas aligned to the organization’s needs. [Learn more]
24-slide PowerPoint
$29.00
$29.00, 24-slides, Best for: Marketing leaders running strategic planning or workshops to embed Agile, data-informed creativity across teams
EDITOR'S REVIEW
This deck distinguishes itself by pairing Creativity and Analytics within an Agile Marketing Operating model, turning integration into an actionable framework rather than a theory. It introduces 3 marketer archetypes—Idlers, Isolators, and Integrators—and includes slide templates plus a study of 200+ CMOs to illustrate how integrators outperform others in growth. This deck is particularly useful for marketing leaders planning cross-functional initiatives and agile planning workshops to embed data-informed creativity across teams. [Learn more]
157-slide PowerPoint
$89.00
$89.00, 157-slides, Best for: Consultants and corporate trainers preparing case interview practice, market-sizing drills, and workshop icebreakers
EDITOR'S REVIEW
This deck stands out by pairing a structured thinking approach for solving brain teasers with a ready-to-use bank of practice challenges and facilitation activities, making it practical for both interview prep and team sessions. It features over 50 brain teasers, more than 20 icebreakers, and 25 energizers, and includes concrete exercises like the Marshmallow Challenge that demonstrate its hands-on approach. This toolkit is particularly useful for consultants and corporate trainers conducting case interview practice, market-sizing drills, or large-group workshops who need a ready-to-run framework to drive both problem-solving and team collaboration. [Learn more]
28-page PDF document
$50.00
$50.00, 28-pages, Best for: Innovation managers launching organization-wide idea programs and integrating them with existing collaboration platforms
EDITOR'S REVIEW
This deck stands out by grounding its guidance in Ericsson's real-world practice, pairing theory with concrete design rules and a practical implementation path for collaborative idea management. A concrete detail buyers wouldn't guess from the title is that it ships with tangible deliverables—an idea submission template, an evaluation framework, and an integration plan to align with existing collaboration tools—plus a metrics dashboard to track outcomes. It will be most valuable for innovation program sponsors and change leaders planning an organization-wide rollout or running cross-functional ideation workshops to embed idea-sharing into daily workflows. [Learn more]
30-slide PowerPoint
$29.00
$29.00, 30-slides, Best for: Executives and consultants running creativity workshops and training using Amabile’s componential framework
EDITOR'S REVIEW
This deck distinguishes itself by turning Amabile's componential framework into a plug-and-play workshop resource, complete with ready-to-use slide templates for quick facilitation. It explains the 4 components—domain-relevant skills, creativity-relevant processes, task motivation, and the social environment—and pairs them with practical templates and worksheets to assess and develop creativity within teams. The resource is especially valuable for executives and consultants running creativity trainings, strategy sessions on innovation, or organizational development initiatives where a structured, discussion-friendly deck is needed. [Learn more]
105-slide PowerPoint
$55.00
$55.00, 105-slides, Best for: Corporate executives and integration leads designing creativity strategies and KPI programs during strategic planning or post-merger integration
EDITOR'S REVIEW
This deck frames strategic management as a creativity factory, linking a structured creativity strategy to practical execution rather than abstract theory. It includes a KPI tracking dashboard as a tangible deliverable for measuring innovation results. The resource is well-suited for corporate leaders and integration leads shaping creativity programs during strategic planning or post-merger integration to define objectives and monitor progress. [Learn more]
72-slide PowerPoint, ZIP
$49.00
$49.00, 72-slides + supplemental tools, Best for: HR and L&D trainers running workshops on SCAMPER, mind mapping, and practical ideation for teams
EDITOR'S REVIEW
This deck stands out by delivering a fully packaged, ready-to-deliver creativity program, with a trainer manual, pre/post assessments, icebreakers, and a post-training implementation guide all in one kit. It explicitly features practical creativity tools such as SCAMPER, giving facilitators a concrete set of methods to drive rapid ideation. This makes it particularly valuable for HR and L&D professionals who run workshops across cross-functional teams and want to translate creativity into everyday practice. [Learn more]
Quantifying Creativity's Business Impact
Organizations must separate creativity's different value streams to measure Return on Investment meaningfully. Product innovation produces direct revenue impact and becomes measurable quickly. Process creativity reduces costs and cycle time, creating financial impact that balance sheets recognize. Organizational creativity produces efficiency gains and reduces employee turnover, improving Financial Performance through operational channels.
Frameworks and financial models available on Flevy help organizations design measurement systems that connect creativity investments to business outcomes. These include innovation pipeline methodologies that track ideas from concept through commercialization, creative project economics that assign provisional value to experiments, and portfolio-level dashboards that show cumulative creative return. The key is matching the measurement cadence to the investment horizon. Breakthrough innovations justify longer measurement cycles than incremental creativity.
Measurement discipline also reveals where creativity investments fail. When some teams generate disproportionate value from identical budgets, the difference lies in execution capability, leadership quality, or project selection rather than creativity itself. Diagnostic insights like these enable reallocation toward higher-return creative efforts.
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