BUY WITH CONFIDENCE
DESCRIPTION
The most perfect union in today's global world is the unlocking of the next wave of growth. This is achieved by unifying Creativity and Analytics.
Combining the power of human ingenuity and the insights gleaned from Data Analytics is a good start. But the best marketers are now integrating the power combo of Creativity and Analytics into all functions across the Marketing Value Chain. Marketers that are leading the pack in driving growth understand that Data and Creativity are two sides of the same coin.
This presentation will introduce the 3 groups of marketers and how they approach Creativity and Analytics.
1. Idlers
2. Isolators
3. Integrators
This presentation also discusses the 3 principles followed by Integrators, which serve as their basic framework in achieving Marketing Excellence:
1. Integrators treat Creativity and Data as equal partners.
2. Integrators embed integration through an Agile Marketing Operating model.
3. Integrators seek "whole-brain" talent.
Pursuing these 3 principles will ensure efficient integration of Creativity and Analytics into a power combo.
This deck also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Analytics, Agile Marketing, Creative Thinking PowerPoint Slides: Growth through Creativity and Analytics PowerPoint (PPTX) Presentation, LearnPPT Consulting
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
For $14.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
OVERVIEW
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
[read more]
ABOUT FLEVYPRO
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
Click here to learn more about FlevyPro and its benefits.
Creativity Innovation Management Ideation Digital Transformation Business Framework PowerPoint Diagrams Consulting Training Customer Experience Strategy Development Strategy Frameworks Consulting Frameworks Mobile Strategy Cyber Security Business Transformation Teamwork Meeting Facilitation/Management Strategic Thinking Distinctive Capabilities Service Design Core Competencies Competitive Advantage Entrepreneurship Supply Chain Analysis Logistics Information Privacy PowerPoint Diagrams Compilation Lean Game Workshops Gap Analysis
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |