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The most perfect union in today's global world is the unlocking of the next wave of growth. This is achieved by unifying Creativity and Analytics.

Combining the power of human ingenuity and the insights gleaned from Data Analytics is a good start. But the best marketers are now integrating the power combo of Creativity and Analytics into all functions across the Marketing Value Chain. Marketers that are leading the pack in driving growth understand that Data and Creativity are two sides of the same coin.

This presentation will introduce the 3 groups of marketers and how they approach Creativity and Analytics.

1. Idlers
2. Isolators
3. Integrators

This presentation also discusses the 3 principles followed by Integrators, which serve as their basic framework in achieving Marketing Excellence:

1. Integrators treat Creativity and Data as equal partners.
2. Integrators embed integration through an Agile Marketing Operating model.
3. Integrators seek "whole-brain" talent.

Pursuing these 3 principles will ensure efficient integration of Creativity and Analytics into a power combo.

This deck also includes slide templates for you to use in your own business presentations.

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Source: Growth through Creativity and Analytics PowerPoint document

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Growth through Creativity and Analytics

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Creative Thinking, Analytics, Agile Marketing

Number of Slides: 24

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Upload date (first version): Jul 19, 2018

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