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Componential Theory of Creativity (PowerPoint PPTX Slide Deck)
PowerPoint (PPTX) 30 Slides FlevyPro Document
DESCRIPTION
Creativity is about crafting novel solutions to challenges and discovering fresh approaches to tasks or objectives. It empowers individuals to tackles problems with unique or inventive methods.
The outputs of creative endeavors can be intangible—e.g., ideas, scientific theories, literary compositions, musical pieces, or humor—or tangible objects like inventions, culinary dishes, jewelry, costumes, or artwork.
This PowerPoint presentation explores the Componential Theory of Creativity, a psychological framework introduced by Teresa Amabile in 1983. The theory identifies the key components that contribute to creativity at both the personal and organizational levels.
The Componential Theory of Creativity encompasses 3 individual-related and 1 surrounding organization-level component:
1. Domain-relevant Skills – These skills encompass a wide range of attributes, including foundational knowledge, technical abilities, problem-solving skills, aptitude, adaptability, and cognitive capabilities that an individual brings to a specific domain or field.
2. Creativity-relevant Processes – Creativity-relevant Processes extend beyond Domain-relevant skills, focusing on how individuals approach problems, generate ideas, and persevere through challenges.
3. Task Motivation – This component has a strong emphasis on intrinsic motivation as the driving force behind creative work.
4. Social Environment – This component includes the external factors that can either enhance or hinder creative performance, encompassing not only the physical workspace, but also the broader organizational and social context in which individuals operate.
The foundation of the Componential Theory of Creativity lies in the synergy between individual skills, well-structured innovation processes, motivation, and a supportive work environment. Each of these components is described in depth.
This PPT presentation on Componential Theory of Creativity also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Creative Thinking, Motivation PowerPoint Slides: Componential Theory of Creativity PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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