This is a comprehensive sales excellence diagnostic tool. The capability levers are classified into the following four levels:
• Champion – Few, if any, companies consistently deliver at this level for all customer segments
• Play offs – Broadly recognised as market best practice
• Survival – Below best practice, but meets minimum standard required to compete effectively
• Relegation – Below minimum standard required to compete effectively
This diagnostic tool provides a detailed framework for assessing sales excellence across multiple dimensions, including customer coverage, account planning, and negotiation and closure. It offers a granular breakdown of performance levels, from Relegation to Champion, allowing organizations to pinpoint specific areas for improvement. The tool's structured approach ensures that sales teams can systematically elevate their practices to meet and exceed market standards.
The PPT also delves into the intricacies of account management, highlighting the importance of efficient administrative systems. It contrasts the burdensome paper-based processes with streamlined IT-based systems, emphasizing the impact on sales team productivity. This section is crucial for organizations aiming to optimize their internal operations and reduce administrative overhead.
In the negotiation and closure segment, the tool evaluates the effectiveness of salespeople in negotiating prices, differentiating products, and closing deals. It identifies common pitfalls and best practices, providing actionable insights for sales teams to enhance their closing strategies. This comprehensive assessment ensures that sales organizations can refine their techniques to achieve better outcomes and drive revenue growth.
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Source: Best Practices in Sales, Sales Strategy, Sales Management PowerPoint Slides: Sales Excellence - Diagnostic Tool PowerPoint (PPT) Presentation Slide Deck, P-Square Partners
This PPT slide presents a framework for categorizing capability levers into 4 distinct levels, aimed at guiding users on how to complete a questionnaire effectively. Each level is defined with a clear description, providing a structured approach to assess organizational performance.
The first level, "Champion," is described as primarily aspirational. It indicates that very few companies can consistently deliver at this level across all customer segments. This suggests that achieving this status is a significant challenge and may require exceptional strategies and resources.
Next is the "Play-offs" level, which is characterized as broadly recognized as market best practice. This implies that organizations at this level are meeting industry standards and are likely seen as leaders in their field. It reflects a more attainable benchmark for many companies aiming for excellence.
The "Survival" level indicates that a company is below best practice, but meets the minimum standards necessary to compete effectively. This level serves as a warning that while the organization is operational, it may be at risk of falling behind if improvements are not made.
Finally, the "Relegation" level denotes performance that is below the minimum standard required to compete effectively. This classification highlights a critical need for intervention and improvement to avoid significant business risks.
Overall, this framework is designed to help organizations self-assess their capabilities and identify areas for improvement. It encourages a candid evaluation of current practices against established benchmarks, ultimately guiding strategic decisions for growth and development.
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