Strategic Framework for Customer-Centric Data Analytics PPT


This PPT slide, part of the 24-slide Customer-centric Organization: Core Capabilities (Part III) PowerPoint presentation, outlines a strategic framework for leveraging data and analytics in business operations, emphasizing the importance of a customer-centric approach. It begins by stating that leading organizations utilize data derived from new customer acquisition and portfolio strategies to innovate business models. The core message is that the customer must be central to any data and analytics strategy.

Five strategic approaches are highlighted as essential for transforming data into value. The first approach, "Customer-centric Decision Support," suggests that decisions should be informed by customer data to enhance relevance and effectiveness. The second approach, labeled "Voice of the Customer" and "Voice of the Business" Analytics, indicates a dual focus on understanding customer feedback and internal business metrics, ensuring a holistic view of performance.

The third approach, "Actionable Insights," emphasizes the need to derive practical insights from data that can drive decision-making. This is followed by "Business Dashboards," which likely refers to the visualization of key metrics and performance indicators, enabling quick assessments of business health and trends.

Lastly, "Governance and Performance Frameworks" suggests that organizations should establish structures and guidelines to manage data effectively and measure performance against strategic goals. The concluding statement reinforces that organizations can convert data into actionable insights to make informed, market-driven decisions. This slide serves as a concise overview for executives looking to enhance their data strategy and align it with customer needs.




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Customer-centric Organization Business Dashboard Voice of the Customer Analytics Governance Feedback

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