DESCRIPTION
A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them. Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.
Customer-centric organizations are deeply focused towards value creation for their customers. They understand the unique customer insights needed to make customer-centric decisions, are able to gather those customer insights, and are aware of the way to utilize the insights in creating value for their customers. At customer-centric organizations, the workforce and managers are adept at using the right customer data and extracting unique, meaningful customer insights.
In order to develop this capability, organizations need to first utilize a customer-centric research process to gather the customer insights required to drive value creation. This presentation highlights the approach to building a Customer-centric Culture of Innovation in detail. The approach entails 3 key phases:
1. Qualitative Insights: Apply Customer-centric Fundamentals
2. Quantitative Insights: Quantify Opportunities That Exist
3. Implementation: Leverage New Customer Insights for Growth
The slide deck also includes some slide templates for you to use in your own business presentations.
This PPT provides a comprehensive framework for developing a customer-centric culture of innovation. It emphasizes the importance of gathering qualitative and quantitative insights to drive strategic decisions. The three-phase approach ensures that teams are equipped with the necessary tools and knowledge to leverage customer data effectively. The presentation also includes practical templates to aid in the implementation of these strategies, making it a valuable resource for any organization looking to enhance its innovation capabilities.
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Source: Best Practices in Corporate Culture, Innovation, Customer-centric Organization PowerPoint Slides: Customer-centric Culture of Innovation PowerPoint (PPT) Presentation, LearnPPT Consulting
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Customer-centric Organization Innovation Management Customer-centric Culture Customer Experience Product Launch Strategy Customer Insight Customer Decision Journey Company Analysis Competitive Analysis Positioning Go-to-Market Sales Sales Force Corporate Culture Business Framework PowerPoint Diagrams Time Management Gemba Walk Lean Management Operational Excellence Service Design Innovation Culture Jobs-to-Be-Done
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