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DOCUMENT DESCRIPTION

A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them. Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.

Customer-centric organizations are deeply focused towards value creation for their customers. They understand the unique customer insights needed to make customer-centric decisions, are able to gather those customer insights, and are aware of the way to utilize the insights in creating value for their customers. At customer-centric organizations, the workforce and managers are adept at using the right customer data and extracting unique, meaningful customer insights.

In order to develop this capability, organizations need to first utilize a customer-centric research process to gather the customer insights required to drive value creation. This presentation highlights the approach to building a Customer-centric Culture of Innovation in detail. The approach entails 3 key phases:

1. Qualitative Insights: Apply Customer-centric Fundamentals
2. Quantitative Insights: Quantify Opportunities That Exist
3. Implementation: Leverage New Customer Insights for Growth

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Customer-centric Culture of Innovation PowerPoint document

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Customer-centric Culture of Innovation

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Innovation, Corporate Culture, Customer-centric Organization

Number of Slides: 25

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Upload date (first version): Jun 10, 2019

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