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DESCRIPTION
Our company must create exceptional Customer Experiences that set us apart from our competitors.
The starting point of every Customer Experience is to know what our customers want. Delivering what our customers want must now be substantially supported by how we deliver what our customers wants.
Essentially, our company must first learn the fundamentals of customer interaction. Knowing the steps necessary to redesign our business in a more customer-centric fashion keeps us ahead of the race.
Focusing on individual customer touchpoints has ceased to be a competitive edge. Customer Experience of today has moved from individual customer touchpoints to a more holistic approach spanning the entire Customer Journey.
Reaching an ideal Customer Experience requires a journey of three progressive steps.
1. Observe: Understand the Interaction through the Customer’s Eyes.
2. Shape: Redesign the Business from the Customer Back.
3. Perform: Align the Organization to Deliver Against Tangible Outcomes.
Each step is backed up by building blocks that lay the foundation of directing our company towards an effective customer-centric organization.
This deck also includes slide templates for you to use in your own business presentations.
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Source: Best Practices in Customer Experience, Customer Journey PowerPoint Slides: Customer Experience Primer PowerPoint (PPT) Presentation, LearnPPT
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ABOUT THE AUTHOR
Additional documents from author: 83
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements. [read more]
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Customer Decision Journey Customer Experience Customer-centric Organization Consulting Sales Problem Solving Digital Transformation Robotic Process Automation Big Data Customer Care
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