The days of mass markets, mass media communications, and little-to-none direct interface with customers are long gone. This age of disruption offers potent technologies for organizations to utilize in order to engage with the customers directly; gather and mine information; and tailor their products and services appropriately. The emphasis now is on maximizing customer relationships and becoming customer-driven organizations rather than merely selling products.

The sheer advancement in technology today offers sophisticated tools to the organizations to understand and engage with their customers better. To become a Customer-centric Organization, companies need to reinvent their traditional marketing function as a “Customer Department.” The Customer Department should be created to deliver maximum profits to the customers.

This deck deliberates on the structure of the Customer Department, the various positions responsible for managing the department, their roles, the critical client-facing tasks that the Customer Department should undertake, and the key metrics to assess progress in gathering and using customer data. The core emphasis of the Customer Department is on nurturing customer relationships instead of pushing products.

The slide deck also includes some slide templates for you to use in your own business presentations.

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