Managing the customer journey is challenging, even more so due to the growth of technology, changes in marketing, and varying customer preferences. To address these challenges, using the REAN Model can help you in developing a strategic digital marketing. Pioneered by Xavier Blanc and his team at Storm ID, the REAN Model breaks down marketing […]
Tag Archives | digital marketing
McKinsey’s Three Horizons of Growth
Organizations undergo different phases of development. Some reach maturity and then decline over time, whereas others just fade away in the startup phase. A few businesses, however, evade collapse and maintain growth for years. They keep surprising their customers with novel product or service offerings. They accomplish this by allocating dedicated resources, investment, time, and […]
Marketing 2.0: How to Build On-demand Marketing Capabilities
The Digital Era has brought on critical challenges for companies to meet new consumer demands for marketing. Digital Marketing is undergoing transformation at an astounding rate. There is a radical shift towards “on-demand” marketing, where marketing is becoming consistent, pertinent, and receptive to customers’ demands, delivering heightened experiences literally anywhere with ease of access along […]
The Era of Tech-Savvy: Going Digital and Digital Marketing
Fifteen years ago, the ‘new cool’ was owning a Nokia 3310, a legendary, unbreakable and indestructible GSM mobile phone announced in September 2000[1]. We were over the moon with its features that enable us to make phone calls, send long SMS text messages and play the classic Snake II in our free time (let’s be honest, […]
Inside Sales, Performance Marketing, and Making a Human Connection
A couple of months ago, I spoke to an audience of business executives involved in the “performance marketing” business. If your business buys a digital ad on a publisher’s website and you only pay when people click on the ad or take some other action, you are in the performance marketing business, according to the […]
