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Tag Archives | digital marketing

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McKinsey’s Three Horizons of Growth

Organizations undergo different phases of development.  Some reach maturity and then decline over time, whereas others just fade away in the startup phase. A few businesses, however, evade collapse and maintain growth for years.  They keep surprising their customers with novel product or service offerings.  They accomplish this by allocating dedicated resources, investment, time, and […]

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Digital Marketing2

Marketing 2.0: How to Build On-demand Marketing Capabilities

The Digital Era has brought on critical challenges for companies to meet new consumer demands for marketing.  Digital Marketing is undergoing transformation at an astounding rate.  There is a radical shift towards “on-demand” marketing, where marketing is becoming consistent, pertinent, and receptive to customers’ demands, delivering heightened experiences literally anywhere with ease of access along […]

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nokia

The Era of Tech-Savvy: Going Digital and Digital Marketing

Fifteen years ago, the ‘new cool’ was owning a Nokia 3310, a legendary, unbreakable and indestructible GSM mobile phone announced in September 2000[1]. We were over the moon with its features that enable us to make phone calls, send long SMS text messages and play the classic Snake II in our free time (let’s be honest, […]

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256H

Inside Sales, Performance Marketing, and Making a Human Connection

A couple of months ago, I spoke to an audience of business executives involved in the “performance marketing” business. If your business buys a digital ad on a publisher’s website and you only pay when people click on the ad or take some other action, you are in the performance marketing business, according to the […]

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