The Internet of Things (IoT) combines Innovation, outreach, and complexity. Despite the uncertainties in IoT industry, the technology offers unlimited opportunities to corporations. It encompasses an accumulation of network-based devices. IoT involves extending internet connectivity beyond standard devices. Embedded with technology, these devices can communicate and interact over the Internet. They can be remotely monitored […]
Tag Archives | customer experience
Internet of Things (IoT) Technology Stack
Internet of Things involves providing innovative digital services and delightful Customer Experiences. IoT encompasses an accumulation of network-based devices that extend internet connectivity beyond standard devices. These devices can communicate and interact over the internet, and can be remotely monitored and controlled. IoT devices run on network connections like Bluetooth, Wi-Fi, and Near-Field Communication (NFC). […]
Account-based Marketing (ABM) Solutions
Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. By using the ABM approach, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored […]
Conversational Account-based Marketing (ABM)
Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing that leaves nothing on chance. This […]
Information Technology (IT) Redesign
Disruptive change has put a tremendous strain on organizations and their IT departments. The capabilities of the IT talent is declining due to inadequate technical education and aging workforce. Legacy systems and diverse IT applications are frequent across most organizations. Mergers and Acquisitions have become a norm, pushing vendors to form alliances. Mobile devices, tablets, […]
Customer-centric Segmentation
Rising competition and introduction of new ways of capturing large amounts of customer data has necessitated advancement in capabilities of organizations to foresee and fulfill customer needs and wants. Ever more B2C concerns are going all-out to Design Customer-centric organizations. Organizations pursuing Customer-centricity depend on some type of Market Segmentation. Market Segmentations assist in understanding […]
10 Hidden Strategic Opportunities
Potential opportunities always surround leaders. It is up to them to pounce on those or regret overlooking them when someone else takes advantage of them. Leaders’ personal beliefs and assumptions often clash reality. The trait is categorized as “confirmation bias” in Psychology, where individuals pick the data that supports their existing opinions and approaches and […]
M&A Growth Strategy
Mergers and Acquisitions enable numerous opportunities for growth. Organizations pursue these initiatives for a number of reasons—e.g. to expand further, attract more clients, or to broaden their product / service offerings. Scores of M&A transactions materialize across the globe each year, but not all of them achieve the synergies such deals promise. As a matter […]
Customer Experience (CX) Pyramid
Most organizations aren’t ready to deliver great Customer Experiences across all channels. Many of them have invested heavily in conventional methods of doing business, backed by in person or over-the-phone customer experience. This has led to creation of siloed operational structures within companies, where each silo operates individually. With the advent of digital channels, these […]
Product Management KPIs
Product Managers are responsible for defining the features or functions of a Product and for overseeing the development of the Product. The role of Product Managers spans many activities from developing Product Strategy to tactical plan and can vary based on the organizational structure of the organization. Typically, Product Leaders are involved with the entire […]
How Do We Create a Customer-centric Culture?
It’s the Age of the Customer. In this day and age, becoming a Customer-centric Organization is no longer just a differentiator–it is a necessity. Customers are now more demanding. Their expectations are higher. In fact, they expect companies to anticipate their needs. To truly become a Customer-centric Organization, we must adopt a Customer-centric Culture. Research […]
Revisiting a Strategy Classic, the Value Disciplines Model – How Are You Creating Value?
Many Strategy frameworks are based on the premise: we can’t be everything to everyone. An organization that pursues too many strategies usually ends up stuck in the middle offering average products for average prices. Thus, much of strategic thinking is focused on prioritization of resources, so we can make the greatest, timeliest impact given our […]
