Editor's Note: Take a look at our featured best practice, Strategic Marketing & Sales Plan Template (71-page Word document). This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow [read more]
Growth Hacking Tools for B2B Marketers
Also, if you are interested in becoming an expert on Strategy Development, take a look at Flevy's Strategy Development Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.
* * * *
Few years ago, when I first time heard about growth hacking, I thought it’s just a buzzword; a startup jargon used only in San Francisco by guys with $3,000 suits and bare feet. But I was wrong! Growth hacking has become an essential element of starting and growing a new business. Therefore, I started learning and experimenting on this process to understand what tools and tactics can provide better results. In this article I will share what I learnt from my experiments.
It’s no secret that growth is the key to business success. Without growth, profits remain flat, which is why we have seen so much interest in the process of ‘growth hacking’ among startups of all kinds over the past few years. But when it comes down to it, growth happens through marketing, and the best marketing happens when you use the best tools.
Here are 6 of the marketing tools you’ll want to take into consideration when it comes to fueling your business growth:
Unbounce
Landing pages are extremely important when it comes to converting visitors into customers, so it shouldn’t come as a surprise that it can be difficult to build and test them thoroughly. Unbounce makes this process much easier. With a drag-and-drop interface, the program makes it easy to setup pages and create forms – even if you don’t know a line of HTML code. With the program’s wide variety of templates and seamlessly-integrated A/B testing, Unbounce is one of the best tools out there for turning shoppers into buyers.
Maptive
These days, plenty of marketers talk a big game about big data, but few of them actually use the information they have to make meaningful decisions about their businesses. Maptive gives you an easy way to mine your data by allowing you to upload a spreadsheet of addresses and see them laid out on a custom map. Use this free tool to determine where your products are selling best, uncover the best spots for an upcoming marketing tour or answer any other question you have about the geography of your data.
LeadzGen
As digital marketing is getting obsessed with conversion rates; increasing conversions by a few additional percent can make a huge difference to the bottom line, and that’s where LeadzGen provides an edge. LeadzGen is a cloud-based marketing intelligence tool that automatically tracks your website visitors, finds their company and contact information, turns those visitors into leads, and feeds your sales pipeline. Try this free tool to discover who exactly visited your website and how to contact those prospects.
Typeform
Online surveys can be dull and robotic – and these dry forms certainly don’t encourage interaction. Instead, Typeform helps you create surveys that are fun, interactive, and enjoyable to look at. The user experience looks and feels great, allowing you to acquire more data through your forms, as well as make the data more useful. With Typeform, you can adjust survey questions fit your brand, as well as use the integrated analysis feature to reveal patterns and trends. Over time, this will help you adapt your message and your product lines so that you continue to grow.
CrazyEgg
Want to know how visitors are behaving on your site? CrazyEgg shows you where they click, how far they scroll, what they watch, and more. In addition, CrazyEgg’s heat-mapping tools allow you to segment your traffic and determine whether certain design or content elements are resonating more with one group than another. This can give you plenty of meaningful feedback on your site, without having to run dozens of A/B tests. It’s an easy to use, affordable tool that will make a big difference in your messaging and growth.
MobileMonkey
MobileMonkey is a chatbot platform which is also a great (productivity/social media/sms messaging/automation/chatbot) tool.
No one can manage growth alone, which is why it’s so important that you have the right tools in your arsenal. These tools will give you a great start when it comes to growing your customer base, managing your social media presence, and improving your conversion rate – virtually guaranteeing your company’s growth and success.
Do you use any of these tools (or any others) to encourage growth in your company? Share your experiences in the comments below!
63-slide PowerPoint presentation
A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This PowerPoint presentation is a guide to developing a comprehensive marketing plan.
Marketing Management topics include:
* Marketing Management Process
* Market Segmentation
* Market [read more]
Want to Achieve Excellence in Strategy Development?
Gain the knowledge and develop the expertise to become an expert in Strategy Development. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.
"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat." - Sun Tzu
For effective Strategy Development and Strategic Planning, we must master both Strategy and Tactics. Our frameworks cover all phases of Strategy, from Strategy Design and Formulation to Strategy Deployment and Execution; as well as all levels of Strategy, from Corporate Strategy to Business Strategy to "Tactical" Strategy. Many of these methodologies are authored by global strategy consulting firms and have been successfully implemented at their Fortune 100 client organizations.
These frameworks include Porter's Five Forces, BCG Growth-Share Matrix, Greiner's Growth Model, Capabilities-driven Strategy (CDS), Business Model Innovation (BMI), Value Chain Analysis (VCA), Endgame Niche Strategies, Value Patterns, Integrated Strategy Model for Value Creation, Scenario Planning, to name a few.
Learn about our Strategy Development Best Practice Frameworks here.
Readers of This Article Are Interested in These Resources
98-slide PowerPoint presentation
Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, [read more]
|
|
Excel workbook
|
|
Excel workbook
| |||
About Ali Liaquat
Ali Liaquat is a digital marketing adventurist, always curious to experiment new ideas and tactics in the digital space to discover new possibilities of growing business online.
