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The Digital Age has fundamentally changed Marketing. There are countless more marketing channels, customer touch points, data sources—all from disparate systems and providers. To deal with these changes, we need a new type of Marketing Organization—Marketing Organization 2.0.
This framework discusses following 3 structural changes needed to evolve our Marketing Organization to 2.0:
1. Centralize the Right Activities
2. Create the Right Organization Structure
3. Redefine Roles and Talent Management
Implementing these structural changes will improve agility within the Marketing Organization.
Additional topics discussed include Marketing Organization Models (Centralized, Distributed, Hybrid), Five Dimensions of Marketing Organizations (Segment-centric, Product-centric, Channel-centric, Geography-centric, Function-centric), new talent pools, new roles and job titles, among other topics.
This deck also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Agile Marketing, Marketing 2.0 PowerPoint Slides: Marketing Organization 2.0 PowerPoint (PPT) Presentation, LearnPPT
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File Type: PowerPoint (ppt)
Number of Slides: 21 (includes cover, transition, & marketing slides)
Tag(s): Agile Marketing Marketing 2.0
This business document is categorized under: Business Framework Primers
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Upload date (first version): Sep 5, 2017
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