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DOCUMENT DESCRIPTION

This document is a marketing plan for "ABC's Consulting Firm."

MARKETING MISSION:
To expand the brand equity of ABC to include our consulting solutions.

MARKETING OBJECTIVES:
Internally
- Align business consulting marketing activities with business plan priorities and strategic objectives
- Build networks to execute business consulting marketing activities globally, incorporating best practices
- Integrate/Leverage marketing activities for higher return on investment
- Increase internal understanding and support of ABC's business consulting capabilities

Externally
- Increase marketplace awareness of ABC's business consulting capabilities
- Champion the customer's "voice." (e.g.: use customer-friendly language, issues, etc.)
- Benefit from objective reporting and analysis of ABC's business consulting practice
- Generate integrated marketing/thought leadership programs to educate/inform external audiences

ABC has a single point of view on the future for business. In the network economy, the applications that support a business's key processes and relationships must receive and process information from sources inside and outside the enterprise - allowing people to do business when, where and how they want. While traditional business frameworks have always focused on physical and financial assets, ABC provides Market Integration SM solutions, enhancing a company's ability to connect with its key intangible sources of value -- customers, suppliers, investors and employees.

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Source: Marketing Plan of a Consulting Firm PDF document

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Marketing Plan of a Consulting Firm

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This business document is categorized under the function(s): Organization, Change, & HR   Strategy, Marketing, & Sales  

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File Type: PDF (pdf)

File Size: 173.8 KB

Number of Pages: 34

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Initial upload date (first version): Apr 26, 2014

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