DESCRIPTION
Designing and pricing a consulting project is both an art and science. This document provides an overview of the overarching process and points out important considerations at each stage of the process.
The lessons and advice in this presentation can be applied to all size and type consulting firm. However, it is best suited for a large, established consulting firm selling management consulting services. It presents best practices used by global consulting firms.
The document contains the following sections:
1. Overall Proposal and Project Design Flow
2. Assess the Client Willingness to Pay
3. Shape the Project Objectives and Scope
4. Define Project Structure and Resource Use
5. Price the Project
This PPT delves into the intricacies of project design within the context of client budgets and delivery costs. It emphasizes the importance of understanding the client's willingness to pay and how this shapes the project design. The presentation provides a detailed breakdown of the factors influencing client willingness, including competition, client organization characteristics, and the significance of the project topic. These insights are crucial for tailoring proposals that align with client expectations and budget constraints.
The presentation also highlights the importance of gathering information from various sources such as RFPs, client conversations, and internal expertise to define project objectives and scope accurately. This multi-faceted approach ensures that all aspects of the project are well-understood and aligned with client needs. The document stresses the potential pitfalls of misunderstanding project objectives, which can lead to proposal failures. It underscores the need for thorough and clear communication with clients to avoid misalignment.
A two-step approach to project planning is recommended, focusing on milestone and deliverable planning followed by activity planning. This method ensures that major milestones are defined, intermediate deliverables are planned, and enough time is allocated for client validation and collaboration through workshops. The document also explores various project organization structures, comparing client-side and consulting project organizations to provide a comprehensive view of how to set up effective project teams. This structured approach to project planning and organization is essential for delivering successful consulting projects.
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Source: Best Practices in Consulting Frameworks, Consulting Proposals, Consulting Sales PowerPoint Slides: Designing and Pricing a Consulting Project PowerPoint (PPT) Presentation, kgoldin
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