Understanding Consumer Adoption through Disruption Stages PPT

This PPT slide, part of the 27-slide 4 Stages of Disruption PowerPoint presentation, presents a framework illustrating the 4 stages of disruption within the context of the Consumer Adoption Curve. This model is essential for understanding how a disruptor can effectively capture market share from incumbents. The stages outlined are: Disruption of Incumbent, Rapid and Linear Evolution, Appealing Convergence, and Complete Reimagination.

Each stage corresponds to a phase in the consumer adoption process, which is visually represented alongside the adoption curve. The introduction phase begins with innovators, who make up 2.5% of the market. As the product gains traction, it moves into the growth phase, where early adopters (13.5%) begin to engage. The graph highlights a critical transition point known as "The Chasm," indicating the challenges faced when moving from early adopters to the early majority (34%).

In the maturity phase, the product reaches a broader audience, including late majority (34%) and laggards (16%). The decline phase follows, where market saturation or shifts in consumer preferences can lead to reduced adoption. The note on the side emphasizes that the consumer percentages are illustrative and pertain specifically to the normal distribution of adoption.

This framework serves as a strategic tool for executives to evaluate their positioning in the market and anticipate consumer behavior as they navigate through these stages. Understanding these dynamics can inform decision-making and strategic planning, ensuring that organizations remain agile in the face of disruption.

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Maturity Model Innovation Management Disruption Strategic Planning Agile Consumer Behavior Positioning