The e-commerce market continues to grow exponentially. More people are opting for the convenience of online shopping.
The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless solution for both the customer experience and internal processes.
Omni-channel Retailing means being available at any time and anywhere, making it convenient for the customer. In this changing landscape, 3 critical focus areas are now challenging our company's performance:
1. Omni-channel Marketing
2. Mobile Payment
3. Omni-channel Supply Chain
This presentation provides an overview to all 3 areas and then a deeper dive into the first focus area, Omni-Channel Marketing. Topics covered include Online Marketing, Search Engine Marketing (SEM), next steps, relevant benchmarks, among other topics.
This presentation has been adapted from the broader framework, Omni-channel Retail Strategy, which covers all 3 focus areas.
This deck also includes slide templates for you to use in your own business presentations.
This PPT delves into the evolution of retail, highlighting the shift from traditional bricks-and-mortar operations to the current multi-channel and future omni-channel strategies. It emphasizes the importance of adapting to the rapid growth of e-commerce and the necessity for businesses to rethink their strategies to stay competitive in the 21st century. The presentation outlines the critical focus areas, such as mobile payment solutions and supply chain integration, which are essential for a seamless customer experience.
The deck also provides actionable insights into measuring channel effectiveness and the role of search engine marketing in driving customer conversion. It includes benchmarks and templates to help you evaluate and enhance your marketing efficiency. This comprehensive guide is designed to equip your organization with the tools needed to navigate the complexities of omni-channel retailing and to optimize your marketing efforts for maximum impact.
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Source: Best Practices in Omnichannel Marketing, Retail Strategy PowerPoint Slides: Omni-channel Strategy Series: Omni-channel Marketing PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide presents a framework for leveraging various online marketing channels to enhance market presence and drive sales. It emphasizes the importance of an omni-channel approach, highlighting 4 key components: Search Engine Optimization (SEO), Search Engine Advertising (SEA), Social Media Marketing, and Targeted Email Campaigns.
SEO is defined as organic marketing, focusing on optimizing website content to achieve higher rankings in search results through effective keyword usage. This method is crucial for long-term visibility and attracting organic traffic. On the other hand, SEA is characterized as a paid marketing strategy that includes purchasing keywords and utilizing platforms like Google Shopping and pay-per-click advertising. This approach is particularly vital for e-commerce businesses seeking immediate visibility and customer engagement.
Social Media Marketing is underscored with Facebook as a prime example, illustrating how targeted advertising can effectively reach specific customer demographics. This channel allows for direct interaction with potential customers, fostering brand loyalty and engagement. Targeted email campaigns are noted for their cost-effectiveness, enabling personalized communication with both new and existing customers, which can enhance conversion rates.
The right column outlines strategic insights for gaining market leadership. It stresses the necessity of being present where customers are, advocating for active management of multiple channels to drive sales. Viewing marketing as an investment is recommended to build brand awareness and top-of-mind presence. Lastly, investing in marketing automation tools is suggested to better understand and respond to customer purchasing behaviors.
Overall, the slide serves as a guide for organizations aiming to optimize their online marketing strategies to expand their market reach effectively.
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Omni-channel Strategy - Full Series
This bundle contains 3 total documents. See all the documents to the right.
Product Strategy Channel Strategy Product Launch Strategy Retail Strategy Omni-channel Marketing Product Adoption Marketing Plan Development Go-to-Market Sales B2B Pricing Strategy Maturity Model Automation Marketing Automation Customer Decision Journey Omni-channel Supply Chain Value Chain Analysis Channel Strategy Example Customer Experience Data & Analytics Marketing Budget
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