Marketing Channel Ranking Tool   Excel template (XLS)
$49.95

Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Flevy is the marketplace for business best practices.
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Marketing Channel Ranking Tool (Excel template (XLS)) Preview Image
Arrow   Click main image to view in full screen.

Marketing Channel Ranking Tool (Excel XLS)

Excel (XLS)

$49.95
Optimize your marketing strategy with our Marketing Channel Ranking Tool, crafted by industry experts. Evaluate channels on ROI, visibility, and cost.
Add to Cart
  


Immediate download
Fully editable Excel
Free lifetime updates

MARKETING PLAN DEVELOPMENT EXCEL DESCRIPTION

This product (Marketing Channel Ranking Tool) is an Excel template (XLS), which you can download immediately upon purchase.

Marketing Channel Ranking Tool helps you determine which channels are the best fit for your product/service. This Excel spreadsheet allows you to rank marketing channels based on their brand promotion quality, lead quality and cost/event. Once you have ranked each channel, a bubble matrix chart is automatically generated to communicate the findings of your analysis.

The Marketing Channel Ranking Tool provides a comprehensive framework for evaluating various marketing channels. It uses a weighted scoring system to assess channels based on alignment with brand image, visibility, accountability, internal champion, partner responsibility, and conversion potential. This meticulous approach ensures that each channel is evaluated on critical factors that directly impact marketing effectiveness and ROI.

The tool includes a detailed scoring matrix that allows you to input specific data for each channel, including production time cost, delivery cost, and other associated costs. This granular level of detail helps in understanding the true cost-effectiveness of each channel. The resulting scores are then compiled into an overall ranking, providing a clear visual representation of which channels offer the best value.

A bubble matrix chart is automatically generated to visually communicate the findings. This chart plots channels based on their lead generation quality and brand promotion quality, making it easy to identify top-performing channels at a glance. This visual aid is particularly useful for presenting findings to stakeholders and making data-driven decisions.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Plan Development, Channel Strategy Excel: Marketing Channel Ranking Tool Excel (XLS) Spreadsheet, Demand Metric


$49.95
Optimize your marketing strategy with our Marketing Channel Ranking Tool, crafted by industry experts. Evaluate channels on ROI, visibility, and cost.
Add to Cart
  

ABOUT THE AUTHOR

Author: Demand Metric
Additional documents from author: 25

Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.

Ask the Author a Question

You must be logged in to contact the author.

Click here to log in Click here register

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

– Ed Kemmerling, Senior Lean Transformation Expert at PMG
 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy
 
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me "

– Bill Branson, Founder at Strategic Business Architects
 
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience
 
"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Marketing Plan Development Omni-channel Marketing Channel Strategy Customer Segmentation Positioning Channel Strategy Example Growth Strategy Strategy Development Retail Strategy Omni-channel Supply Chain Sales ROI Marketing Budget

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.