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MARKETING PLAN DEVELOPMENT EXCEL DESCRIPTION
Marketing Channel Ranking Tool helps you determine which channels are the best fit for your product/service. This Excel spreadsheet allows you to rank marketing channels based on their brand promotion quality, lead quality and cost/event. Once you have ranked each channel, a bubble matrix chart is automatically generated to communicate the findings of your analysis.
The Marketing Channel Ranking Tool provides a comprehensive framework for evaluating various marketing channels. It uses a weighted scoring system to assess channels based on alignment with brand image, visibility, accountability, internal champion, partner responsibility, and conversion potential. This meticulous approach ensures that each channel is evaluated on critical factors that directly impact marketing effectiveness and ROI.
The tool includes a detailed scoring matrix that allows you to input specific data for each channel, including production time cost, delivery cost, and other associated costs. This granular level of detail helps in understanding the true cost-effectiveness of each channel. The resulting scores are then compiled into an overall ranking, providing a clear visual representation of which channels offer the best value.
A bubble matrix chart is automatically generated to visually communicate the findings. This chart plots channels based on their lead generation quality and brand promotion quality, making it easy to identify top-performing channels at a glance. This visual aid is particularly useful for presenting findings to stakeholders and making data-driven decisions.
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Source: Best Practices in Marketing Plan Development, Channel Strategy Excel: Marketing Channel Ranking Tool Excel (XLS) Spreadsheet, Demand Metric
