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DOCUMENT DESCRIPTION

Technology has promoted every industry and occupation. Marketing has been one such function where scores of firms are now leveraging technological advancement to personalize marketing or bring efficiency in their advertisement expenditure--leading to the rise of Marketing Automation.

With more and more innovative tools becoming available to the marketers--such as Artificial Intelligence (AI) tools for one-to-one or segment marketing--they will have to focus those tools and ROI metrics on strengthening customer relationships. More and more organizations are turning to automation and advanced tools to optimize their marketing endeavours.

Leading marketers today are not only aware of the importance of customer lifetime value (LTV), they actually direct focus of their budget and resources accordingly. This deck discusses a 3-phase approach to shift to a customer LTV focus:

1. Segment Customers
2. Connect with Customers
3. Develop Informed Hypotheses

Other subjects touched upon in the slide deck include Segmenting Customers, Role of Automation in optimizing the Marketing function, Connecting with Customers, and Developing Informed Hypotheses.

The presentation deck also includes some slide templates for you to use in your own business presentations.

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Source: Marketing Automation: Customer Lifetime Value PowerPoint document

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Marketing Automation: Customer Lifetime Value

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This business document is categorized under:

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Tag(s): Marketing Automation Customer Lifetime Value

Number of Slides: 20 (includes cover, transition slides)

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Upload date (first version): Nov 11, 2017






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