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Marketing Automation: Customer Lifetime Value (PowerPoint PPT)

File Type: 20-slide PowerPoint presentation (PPT)

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.

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This product (Marketing Automation: Customer Lifetime Value) is a 20-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

Technology has promoted every industry and occupation. Marketing has been one such function where scores of firms are now leveraging technological advancement to personalize marketing or bring efficiency in their advertisement expenditure—leading to the rise of Marketing Automation.

With more and more innovative tools becoming available to the marketers—such as Artificial Intelligence (AI) tools for one-to-one or segment marketing—they will have to focus those tools and ROI metrics on strengthening customer relationships. More and more organizations are turning to automation and advanced tools to optimize their marketing endeavours.

Leading marketers today are not only aware of the importance of customer lifetime value (LTV), they actually direct focus of their budget and resources accordingly. This deck discusses a 3-phase approach to shift to a customer LTV focus:

1. Segment Customers
2. Connect with Customers
3. Develop Informed Hypotheses

Other subjects touched upon in the slide deck include Segmenting Customers, Role of Automation in optimizing the Marketing function, Connecting with Customers, and Developing Informed Hypotheses.

The presentation deck also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Marketing Automation, Customer Lifetime Value PowerPoint Slides: Marketing Automation: Customer Lifetime Value PowerPoint (PPT) Presentation, LearnPPT

$25.00

FlevyPro price: FREE (included in subscription)

This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.

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File Type: PowerPoint

(PPT)

Number of Slides: 20 (includes cover and all slides)

Included in FlevyPro subscription

Initial upload date (first version): Nov 11, 2017

ABOUT THE AUTHOR

Author: LearnPPT

Additional documents from author: 83

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients clients that range from Fortune 500 companies to startups to $1B+ private companies. [read more]

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