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Marketing Automation: Customer Lifetime Value   20-slide PPT PowerPoint presentation (PPT)
$25.00

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Marketing Automation: Customer Lifetime Value (PowerPoint PPT)

File Type: 20-slide PPT PowerPoint presentation (PPT)

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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This product (Marketing Automation: Customer Lifetime Value) is a 20-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Technology has promoted every industry and occupation. Marketing has been one such function where scores of firms are now leveraging technological advancement to personalize marketing or bring efficiency in their advertisement expenditure—leading to the rise of Marketing Automation.

With more and more innovative tools becoming available to the marketers—such as Artificial Intelligence (AI) tools for one-to-one or segment marketing—they will have to focus those tools and ROI metrics on strengthening customer relationships. More and more organizations are turning to automation and advanced tools to optimize their┬ámarketing endeavours.

Leading marketers today are not only aware of the importance of customer lifetime value (LTV), they actually direct focus of their budget and resources accordingly. This deck discusses a 3-phase approach to shift to a customer LTV focus:

1. Segment Customers
2. Connect with Customers
3. Develop Informed Hypotheses

Other subjects touched upon in the slide deck include Segmenting Customers, Role of Automation in optimizing the Marketing function, Connecting with Customers, and Developing Informed Hypotheses.

The presentation deck also includes some slide templates for you to use in your own business presentations.

This PPT provides a comprehensive roadmap for shifting your marketing strategy towards a customer lifetime value (LTV) focus. It breaks down the process into three actionable phases, enabling you to segment customers, connect with them effectively, and develop informed hypotheses. Each phase is designed to maximize the value derived from each customer, ensuring that your marketing efforts are both efficient and impactful.

The deck also includes practical slide templates that you can adapt for your own presentations. These templates are particularly useful for visualizing data and strategies, making it easier to communicate your marketing plans to stakeholders. By leveraging the insights and tools provided in this document, you can enhance your marketing automation efforts and drive long-term customer loyalty.

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Source: Best Practices in Marketing Automation, Customer Lifetime Value PowerPoint Slides: Marketing Automation: Customer Lifetime Value PowerPoint (PPT) Presentation, LearnPPT Consulting


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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OVERVIEW

File Type: PowerPoint ppt (PPT)
Number of Slides: 20 (includes cover and all slides)

ABOUT THE AUTHOR

Author: LearnPPT Consulting
Additional documents from author: 115

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]


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