Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued to their TV sets for hours, and today, this is what triggers us to check on our phones compulsively numerous […]
Tag Archives | psychology
10 Hidden Strategic Opportunities
Potential opportunities always surround leaders. It is up to them to pounce on those or regret overlooking them when someone else takes advantage of them. Leaders’ personal beliefs and assumptions often clash reality. The trait is categorized as “confirmation bias” in Psychology, where individuals pick the data that supports their existing opinions and approaches and […]
6 Rs of Behavioral Change
Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better. A critical element of the success of such initiatives entails transforming the existing behaviors of the employees across the organization. However, this isn’t a straightforward task. Attitudes and practices get reinforced in people by following […]
Neuroscience of Change
Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better. A critical element of the success of such initiatives entails transforming the existing behaviors of the employees across the organization. However, this isn’t a straightforward task. Attitudes and practices get reinforced in people by following […]
Nudge Theory: Key Challenges to Consider
Changing the behaviors of people is the foremost issue with every transformation initiative. Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people. The approach helps […]
Learn to Affect Customer Behavior Using the Theory of Planned Behavior
How can you change the behavior of your customers? Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen in 1985 and since been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various […]
