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Tag Archives | psychology

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10 Hidden Strategic Opportunities

Potential opportunities always surround leaders.  It is up to them to pounce on those or regret overlooking them when someone else takes advantage of them. Leaders’ personal beliefs and assumptions often clash reality.  The trait is categorized as “confirmation bias” in Psychology, where individuals pick the data that supports their existing opinions and approaches and […]

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6 Rs of Behavioral Change

Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better.  A critical element of the success of such initiatives entails transforming the existing behaviors of the employees across the organization.  However, this isn’t a straightforward task. Attitudes and practices get reinforced in people by following […]

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neuroscience of change1

Neuroscience of Change

Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better.  A critical element of the success of such initiatives entails transforming the existing behaviors of the employees across the organization.  However, this isn’t a straightforward task. Attitudes and practices get reinforced in people by following […]

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Nudge Theory: Key Challenges to Consider

Changing the behaviors of people is the foremost issue with every transformation initiative. Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide.  The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people.  The approach helps […]

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Learn to Affect Customer Behavior Using the Theory of Planned Behavior

How can you change the behavior of your customers?   Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen in 1985 and since been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various […]

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