In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. Traditional Market Research methods, such as surveys and focus groups, often capture only the surface-level opinions and preferences of consumers. Such traditional methods […]
Tag Archives | Market Research
Net Promoter Score (NPS)
The Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. It is based on a single survey question that asks participants to rate their propensity to recommend an organization, product, or service to others. NPS respondents can be categorized into 3 groups: Promoters Passives Detractors NPS is a significant metric […]
Consulting Competencies Circle (CCC)
Each year, a large number of business professionals make the decision to leave their corporate jobs to pursue independent consulting. To them, a career in independent consulting means having a flexible schedule, being one’s own boss, or a way to realize their real potential. For some people, independent consulting implies doing what they are truly […]
Emerging Market Intelligence
How do we acquire quality, actionable Market Intelligence for emerging markets? To make good business decisions, we require good data—i.e. good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. This is the not the case for emerging markets. Many multi-national organizations, when […]
3 Pillars of Product Launch Strategy
Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Customer Value can be articulated by the equation: Customer Value = (Product Performance + Service Delivered + […]
10 Hidden Strategic Opportunities
Potential opportunities always surround leaders. It is up to them to pounce on those or regret overlooking them when someone else takes advantage of them. Leaders’ personal beliefs and assumptions often clash reality. The trait is categorized as “confirmation bias” in Psychology, where individuals pick the data that supports their existing opinions and approaches and […]
