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Tag Archives | market analysis

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The Kraljic Matrix

The procurement function in most organizations deserves more attention than it gets.  Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. This paucity of attention and capabilities is a certain path to extinction in this age of abrupt supply and demand shifts, intense competition, material […]

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Analysis

A Quick Look at the Structured Approach to Industry Analysis

To succeed in a market or industry, organizations need to objectively analyze the underlying forces, attractiveness, and other success factors.  They often seek outsiders’ assistance to bring fresh perspective, insights, and recommendations.  The external contractors commence the engagement by carrying out a detailed industry analysis. The industry analysis facilitates in identifying potential opportunities, threats, and […]

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For a Successful Market Entry, First We Must Remove Our Cognitive Biases

New market entry provides potential opportunities for organizations to grow.  But penetrating a market and establishing a new business is fraught with complications and failure.  Attempts at entering a new market often fail, in fact, research suggests that for every successful market entry about 4 fail.  The reasons for such high failure rates involve timing, […]

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The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

Product Adoption is a compelling and important topic.  It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption.  They discuss various elements, from market conditions to product attributes to tactical engagement.  The purpose of this article isn’t to present anything new.  Rather, it’s an attempt to synthesize various established […]

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