In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. Traditional Market Research methods, such as surveys and focus groups, often capture only the surface-level opinions and preferences of consumers. Such traditional methods […]
Tag Archives | Customer-centric Design
The VRIO Framework
Marketers have long been fascinated by why certain products capture the public’s interest, becoming integral to daily routines, while others quietly disappear from the view. This intrigue is not only limited to consumer goods, but also extends to how some organizations achieve and maintain a competitive advantage. To make sense of this phenomenon, Jay Barney […]
Customer Effort Score (CES)
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This article is centered around one of the most impactful Customer Experience metrics. the Customer Effort Score. CES plays a role in understanding the ease of customer interactions, thereby shaping […]
Customer-centric Segmentation
Rising competition and introduction of new ways of capturing large amounts of customer data has necessitated advancement in capabilities of organizations to foresee and fulfill customer needs and wants. Ever more B2C concerns are going all-out to Design Customer-centric organizations. Organizations pursuing Customer-centricity depend on some type of Market Segmentation. Market Segmentations assist in understanding […]
5Cs of Site Selection
Site Selection is the practice of choosing a new facility location. It involves measuring the needs of a new project against the merits of potential locations. The practice became popular during the 20th century, as operations of many organizations expanded to new geographies on a national and international scale. Selection of sites has been known […]
Economies of Unscale
Futuristic, technology-driven business models are weakening the conventional advantages of Economies of Scale. Large corporations, founded on Scale, nevertheless have areas that they can exploit if they reposition rapidly. For the best part of over a century, Economies of Scale—Cost Advantages that businesses achieve owing to their scale of operation—fashioned the corporation into a perfect […]
2×2 Matrix for Platform Scaling Strategy
The phenomenal success of tech innovators using Platforms has spurred a desire in companies, from a greater variety of sectors and markets, to gain advantage of Product to Platform Transformation. This Transformation is based on the need to model businesses on a Customer-Centric Design approach. The need has arisen because the concept of Economies of […]
Secrets to Becoming a Global Leader: The Art and Science of Key Performance Indicator (KPI) Strategies
“Selecting the right measure and measuring things right are both art and science. And KPIs influence management behavior as well as business culture.” ― Pearl Zhu, CIO Master: Unleash the Digital Potential of It The 2018 Strategic Measurement Global Executive Study and Research Report showed that business leaders worldwide are struggling to strike a workable balance between […]
How Do the Subject Matter Experts (Porter, Mintzberg, & More) Define Strategy?
Strategy is about the methods used to attain goals. It’s the “how” of achieving goals—desired future conditions and circumstances towards which effort and resources are spent until their achievement. If Strategy has any meaning at all, it is in relation to some aim or end in view. Strategy is 1 of the 4 dimensions of […]
Supply Chain Management: 2 Phases of Transportation Cost Reduction
Companies looking to improve efficiency and reduce costs can gain significant ground in the Supply Chain Management function by incorporating Lean Management and Six Sigma techniques. Reason this area has gone under the radar is that companies do not consider Supply Chain to be their core competency. Not only Warehousing but Transportation also has almost […]
The 5 Ps of Purpose
Most of us have experienced a uniqueness in some organizations. These organizations stand out, exude fervor and zeal. Their customers are pleased with the Customer Centric Design of the company, Employee Engagement is high, and investors and shareholders take pride in being part of it. It is not their exceptional product or service that is […]
Can We Transform Employee Engagement into a Competitive Advantage? Yes, Here’s How
Organizations typically focus on Customer-centric Design in their Strategic Planning and overlook the critical driver of Performance, Growth, and Operational Excellence—their employees. With cut-throat competition now the norm the realization has become clearer that employees are: The face of the business and create lasting—or perishing—brand impression. Sources of innovation and organizational knowledge. Representation of the […]
