flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

Tag Archives | branding

CW Model1

Cultural Web Model

Organizations that do not define an organizational culture leave the door open for the culture to define itself—which is often fraught with dissatisfaction, toxicity, and misalignment. Corporate Culture, Organizational Culture, or Workplace Culture all share the same meaning.  The term represents the shared beliefs, values, attitudes, and behaviors that describe an organization and its employees. […]

Continue Reading ·
Ladder2

Consumer Benefits Ladder

Marketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle.  The focus of the marketing effort is on building a brand image.  To supplement this organizations need to develop a culture that lives the brand. Top brands have been built by communicating their message to […]

Continue Reading · Comments { 0 }
pexels-fauxels-3183172

Finding It Hard to Manage a Stable Talent Pipeline? Get Help from These 6 Pillars of Talent Management

Enterprises worldwide face problems selecting, staffing, developing, compensating, motivating, and sustaining their key talent.  Building a sustainable Talent pipeline is quite strenuous even for large multinationals. Replicating best practices from somewhere and applying them alone isn’t sufficient for organizations to build a Talent pipeline and achieve Competitive Advantage.  This warrants overcoming arduous challenges associated with […]

Continue Reading · Comments { 0 }
woman with laptop typing  at home

Strategic Sustainability, ROI, and Corporate Branding

Previously, I wrote a post about how companies can use social marketing to distribute content and tell their brand story to the target market. I discussed how many companies are using social media to highlight their sustainability programs and the ways they improve communities. However, many remain skeptical of storytelling as a marketing tool, and even sustainability programs […]

Continue Reading · Comments { 0 }

Brand Not Product

One of my early roles was in a Call Centre environment, but I still see the same culture 15+ years later! We only received inbound calls, so invariably people always had questions or problems they needed solving. We were called ‘customer service’ but, we were actually just a sales team. I was a fantastic salesman, […]

Continue Reading · Comments { 0 }

Five Strategies to Improve Your Brand

Before I discuss the five strategies to improve your brand, perhaps I should address what it means to improve a brand and why you would want to.  To improve a brand means to increase its value.  The value of a brand can be quantified by the market value of a company (total shares of stock outstanding x the […]

Continue Reading · Comments { 0 }

33 Ways to Use Digital Means to Differentiate Your Consulting Practice and Separate from the Pack

One big challenge that most every consulting practice faces is the ability to differentiate. While it might seem like there are many similar consulting practices, you know that your practice is superior in many ways. But how as a consultant can you make sure your differences are clear to the interested outsider? It might be […]

Continue Reading · Comments { 0 }
Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  


The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.


Connect with Flevy:

     
  


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.