Editor's Note: Take a look at our featured best practice, Pathways to Data Monetization (27-slide PowerPoint presentation). We are living in the Age of Data. Every company operating today is essentially a data company. However, only 1 inf 12 are monetizing data to its full extent. For organizations to achieve Data Monetization, there are 2 pathways they can take--one with an internal focus and the other with an [read more]
Putting the Analytics Transformation into Our Digital Transformation
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The huge benefits and insights derived from Big Data and Analytics is now accepted broadly across all industries. Analytics-driven decision making extends beyond corporate business decisions down to even tactical decisions in sports.
As such, organizations are investing heavily in Analytics technologies and incorporating Analytics Transformation into their Digital Transformation efforts. Unfortunately, the experience and outcomes are typically subpar. Why is this?
The reason is most organizations have not worked at enhancing their organizational capacity, which is a limiting factor to their success with Analytics. It warrants new ways of working based on critical insights and Agile decision making to become an insight-powered enterprise. An enterprise needs to address its core.
In other words, we need to embed Analytics into our decision making process by making part of our organization’s cultural DNA. To do achieve, we can leverage a framework called the 5 As of Analytics Transformation:
Let’s take a deeper look at each of the 5 As.
Foremost, we must “Align” Leaders and the organization around the mission and vision of the Transformation. As with any transformational change, sponsorship must be driven top-down.
Next, we must “Act” to initiate the Analytics Journey and prove value at a small scale, focused on immediate learnings and quick wins. We should see momentum behind Analytics being built up throughout the organization.
We need to “Adjust” the operating model, processes, technologies, and organization based on learnings and with a view to scale. These actions are necessary for long-term success. We should also be experiencing high energy Change, as it relates to our Analytics Journey.
These first 3 steps help us become Agile in discovery and innovation.
In step 4, we “Adopt” a new operating model at large scale, engage stakeholders into design-led thinking, and reinforce new behaviors.
Lastly, “Adapt” the organization’s decision making processes to maximize value of Analytics. The focus here is on sustaining changes and fostering a new culture of decision making–one that is based on powered by Analytics.
Although this process may seem straightforward, it can be a challenging one to undertake for many organizations. Typically, those organization that struggle with this Transformation may experience the following:
- They undertake Change Management on an ad-hoc basis, instead of holistically.
- Their organizational vision is devoid of Analytics and right sponsorship for Analytics.
- There is a general inability to foster a culture of experimentation.
- There is politics and failure to change prevalent.
On the other hand, successful organizations often exhibit these traits:
- They embed Analytics in their vision.
- They gain C-level commitment to Analytics (which is necessary for step 1, Align anyway).
- They Foster a culture of experimentation and empower decisions at lower levels in the organization.
The most successful and mature organizations in implementing Analytics eventually establish Analytics Centers of Excellence (CoE). They also spend heavily on internal hardware, as well as cloud solutions, to handle flow of internal and externally generated data.
Interested in learning more about the 5 As and Analytics-driven decision making? Take a look at our framework on this topic, 5 As of Analytics Transformation.
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Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
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About David TangDavid Tang is an entrepreneur and management consultant. His current focus is Flevy, the marketplace for business best practices (e.g. frameworks & methodologies, presentation templates, financial models). Prior to Flevy, David worked as a management consultant for 8 years. His consulting experience spans corporate strategy, marketing, operations, change management, and IT; both domestic and international (EMEA + APAC). Industries served include Media & Entertainment, Telecommunications, Consumer Products/Retail, High-Tech, Life Sciences, and Business Services. You can connect with David here on LinkedIn.
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