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DESCRIPTION
This pereceptual map template provides a fast and easy step-by-step template for creating perceptual maps. Perceptual maps are used by marketers, brand managers, strategic planners and product strategists to map competitors in a 2x2 space which illustrates quickly where potential market opportunities lie.
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Source: Perceptual Map Template Excel (XLSX) Spreadsheet, Jake Nielsen
OVERVIEW
I'm Jake Nielson. I'm a product manager, husband, father and a Boilermaker. I've spent countless hours learning and applying innovative business tools that helped me achieve real results. Every tool I post is of the highest quality and looks great too. Please feel free to drop me a line and share your feedback on how these tools have helped you.
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