Jeff Bezos, founder of Amazon, once stated, "We are not competitor obsessed, we are customer obsessed. We start with the customer and we work backwards." This customer-centric approach underscores the critical nature of Demand Planning in the contemporary business environment. In an era where market dynamics shift with unprecedented speed, the ability to accurately forecast demand is not just a competitive advantage, but a fundamental necessity for survival and growth. Effective Demand Planning enables organizations to align their operational capabilities with market demand, ensuring that they can meet customer needs efficiently and effectively while optimizing inventory levels and minimizing costs.

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