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This document takes you through a complete highlight of brand licensing. It covers topics such as what is brand licensing, why companies license, what are the benefits to manufacturers and brand owners. In the document, Pete introduces you to our Proprietary 8-step Brand Licensing Process. In parts 2 through 6, Pete delves deeper into each of the 8 steps and why they are important to your long term success. As the first of a 6-part licensing series, this document will prepare you to go successfully down the path of brand licensing.
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Source: Getting Started in Brand Licensing [Part 1] PowerPoint document
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Getting Started in Brand Licensing [Part 1]
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries.
File Size: 6.8 MB
Number of Slides: 49
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Initial upload date (first version): Nov 26, 2014
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