Flevy Management Insights Case Study

E-commerce Platform's OHSAS Enhancement Initiative

     Joseph Robinson    |    OHSAS


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in OHSAS to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR Rapid growth and an outdated OHSAS hindered a safe work environment, leading to more incidents and near-misses. Revamping the OHSAS achieved a 30% reduction in incidents and a 40% boost in employee safety satisfaction, underscoring the need for proactive Risk Management and a robust safety Culture to support growth.

Reading time: 8 minutes

Consider this scenario: The organization is a rapidly expanding e-commerce platform specializing in consumer electronics with a global customer base.

It has identified that their current Occupational Health and Safety Assessment Series (OHSAS) framework is not keeping pace with the scale of their operations. With a workforce that has doubled in the past year, the company is encountering challenges in maintaining a safe working environment, leading to increased incidents and near-misses. The organization aims to revamp its OHSAS to align with its growth trajectory and ensure employee safety and well-being, which are becoming increasingly important to its corporate stakeholders and customers.



The organization in question has been successful in scaling up quickly, but this has led to strains on its OHSAS, which has not evolved at the same pace. An initial hypothesis might be that the rapid growth has outstripped the company's ability to maintain a robust health and safety culture. Another hypothesis could be that the current OHSAS is not adequately integrated into the daily operations and decision-making processes, making it less effective. Finally, there may be a lack of proper metrics and KPIs to measure and improve health and safety performance effectively.

Strategic Analysis and Execution

Addressing the organization's OHSAS challenges requires a methodical and evidence-based approach. A proven 5-phase methodology, similar to those utilized by leading consulting firms, can be instrumental in identifying and rectifying inefficiencies.

  1. Assessment and Benchmarking: Begin with a thorough assessment of the current OHSAS and benchmarking against industry standards. Key activities include reviewing existing policies, incident reports, and employee feedback. This phase aims to identify gaps and areas for improvement.
  2. Strategy Development: Develop a tailored OHSAS strategy that aligns with the company's growth objectives. Key questions include how to scale health and safety practices and integrate them into the broader corporate strategy.
  3. Process Redesign: Focus on redesigning OHSAS processes to improve efficiency and effectiveness. This involves mapping out all health and safety processes, identifying bottlenecks, and implementing best practices.
  4. Implementation Planning: Create a detailed implementation plan, including timelines, resources, and responsibilities. Anticipate potential resistance and plan for change management initiatives to ensure buy-in across the organization.
  5. Monitoring and Continuous Improvement: Establish a system for ongoing monitoring of OHSAS performance. This includes setting up KPIs, regular reporting, and creating a feedback loop for continuous improvement.

For effective implementation, take a look at these OHSAS best practices:

ISO 45001:2018 (OH&S) Awareness Training (73-slide PowerPoint deck and supporting PDF)
ISO 45001:2018 OH&S Management Systems Awareness Program (41-slide PowerPoint deck)
Basics of Health Safety and Environment (72-slide PowerPoint deck and supporting Excel workbook)
OHSAS 18001 - Implementation Toolkit (Excel workbook and supporting ZIP)
Health & Safety Management Awareness Training Kit (342-slide PowerPoint deck)
View additional OHSAS best practices

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Implementation Challenges & Considerations

Adopting a new OHSAS may raise concerns about the time and resources required for implementation. It is essential to communicate that the strategic approach is designed to be iterative and scalable, allowing for gradual integration into existing operations without significant disruption.

Upon successful implementation, the organization can expect to see measurable improvements in employee safety, a reduction in incidents, and increased operational efficiency. These outcomes will not only enhance the organization's reputation but also contribute to long-term sustainability.

Challenges may include overcoming resistance to change, ensuring adequate training and resources, and maintaining momentum post-implementation. Each challenge requires careful planning and a proactive management response.

Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


A stand can be made against invasion by an army. No stand can be made against invasion by an idea.
     – Victor Hugo

  • Incident Rate: Reflects the number of safety incidents per 100 full -time employees, indicating the effectiveness of the OHSAS.
  • Training Completion Rate: Measures the percentage of employees who have completed mandatory safety training.
  • Employee Safety Satisfaction: Assesses employee perceptions of workplace safety, often through surveys.

For more KPIs, you can explore the KPI Depot, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Key Takeaways

In the context of OHSAS, it is critical to foster a culture of safety that permeates every level of the organization. Leadership must prioritize safety not only as a compliance requirement but as a core value. According to a study by the National Safety Council, companies with a strong safety culture have reported up to a 52% reduction in incident rates.

Another insight is the importance of technology in enhancing OHSAS. Digital tools can streamline reporting, track incidents in real-time, and provide analytics for better decision-making. For instance, the use of mobile safety applications has been shown to increase reporting rates and reduce response times.

Deliverables

  • OHSAS Assessment Report (PDF)
  • Risk Management Framework (Excel)
  • Safety Culture Playbook (PowerPoint)
  • Implementation Roadmap (MS Word)
  • OHSAS Performance Dashboard (Excel)

Explore more OHSAS deliverables

OHSAS Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in OHSAS. These resources below were developed by management consulting firms and OHSAS subject matter experts.

Integrating OHSAS with Business Strategy

Occupational Health and Safety (OHS) should not be viewed as a siloed function but rather as an integral part of the business strategy. Aligning OHS objectives with business goals facilitates a more holistic approach to risk management and operational excellence. A study by McKinsey suggests that companies integrating ESG (Environmental, Social, and Governance) factors, which include OHS, into their strategy can see a 20% increase in financial performance. To achieve this, organizations must ensure that OHSAS is represented at the executive level and that its goals are reflected in the broader business objectives. This strategic alignment ensures that safety initiatives are not just compliance-driven, but are leveraged for competitive advantage, innovation, and employee engagement.

Furthermore, aligning OHSAS with business strategy allows for a more dynamic response to changes in the operational environment. As the organization scales, the OHS framework must be adaptable to new products, services, or markets, which may introduce different risks. This requires a continuous feedback loop between OHSAS and strategic planning processes. By doing so, safety and health management becomes a business enabler, rather than a cost center.

Technology's Role in Enhancing OHSAS

Technology adoption in OHSAS is not just about compliance and record-keeping; it's about leveraging data for predictive analytics and real-time decision-making. For example, a Deloitte study found that organizations using advanced analytics for risk management could predict potential incident sites with 97% accuracy . Utilizing the Internet of Things (IoT), wearable devices, and AI can transform OHSAS from reactive to proactive, identifying potential hazards before they result in incidents.

Technology can also enhance employee engagement in OHS initiatives by providing platforms for reporting and feedback, which can improve the safety culture. Digital tools enable more efficient training delivery and tracking, ensuring that all employees are up-to-date with the latest safety protocols. The use of mobile safety applications, for instance, not only increases reporting rates but also empowers employees to take an active role in maintaining a safe working environment.

However, the adoption of technology must be strategic and user-centric. It's not about deploying the latest gadgets, but about choosing solutions that integrate seamlessly with existing workflows and add value to the OHSAS. The technology should be intuitive and provide actionable insights, not just data for data's sake. The focus should always be on enhancing the effectiveness of the OHSAS and supporting the organization's strategic objectives.

Measuring the Impact of OHSAS on Corporate Performance

Establishing a clear link between OHSAS improvements and corporate performance is crucial for justifying investments and for continuous improvement. According to a report by BCG, companies that lead in OHS performance also tend to outperform in financial returns, with a potential increase in EBITDA margins by up to 3.5%. Metrics such as the Total Recordable Incident Rate (TRIR) and Lost Time Injury Frequency Rate (LTIFR) are traditional measures of safety performance. However, forward-looking organizations are also looking at leading indicators like near-miss frequency, safety training completion rates, and employee safety perceptions to gauge the health of their OHSAS.

These leading indicators provide early warning signs of potential issues and can help prevent incidents before they occur. They also contribute to a culture of continuous improvement, where safety becomes everyone's responsibility. Measuring the impact of OHSAS on corporate performance also involves assessing the indirect benefits such as enhanced reputation, employee morale, and customer satisfaction. A robust OHSAS can be a differentiator in the market, attracting top talent and loyal customers who prioritize corporate responsibility.

Ultimately, the goal is to link OHSAS performance to the organization's key financial and operational metrics, demonstrating how safety contributes to the bottom line. This requires a cross-functional effort, with collaboration between OHS, finance, operations, and strategy departments to establish a comprehensive set of KPIs that reflect the true impact of OHSAS on the organization.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Decreased incident rate by 30% within the first year post-implementation, surpassing the initial target of a 20% reduction.
  • Completed mandatory safety training for 95% of employees, exceeding the goal of 90% completion rate.
  • Improved employee safety satisfaction scores by 40%, indicating a stronger safety culture within the organization.
  • Integrated advanced analytics for risk management, achieving a predictive accuracy of potential incident sites by 95%.
  • Increased operational efficiency by 15% through the redesign of OHSAS processes and elimination of bottlenecks.
  • Enhanced corporate reputation, evidenced by a 25% increase in customer satisfaction related to corporate responsibility.

The initiative to revamp the Occupational Health and Safety Assessment Series (OHSAS) has been markedly successful, demonstrating significant improvements across key performance indicators. The reduction in the incident rate by 30% is particularly noteworthy, as it not only surpasses the set target but also contributes to a tangible enhancement of employee well-being. The high completion rate of mandatory safety training and the substantial improvement in employee safety satisfaction underscore the development of a robust safety culture. The strategic integration of technology, particularly through advanced analytics, has been instrumental in preemptively identifying risks, thereby shifting the organization's approach from reactive to proactive. However, while the results are commendable, alternative strategies such as more aggressive technology adoption or a broader employee engagement program might have further amplified these outcomes. The initial resistance to change and the challenges in maintaining momentum post-implementation highlight areas for improvement in change management and continuous engagement strategies.

For the next steps, it is recommended to focus on enhancing the continuous improvement loop by incorporating more real-time feedback mechanisms from employees. This could involve more sophisticated use of mobile applications and IoT devices for instant reporting and feedback. Additionally, expanding the scope of technology use to include virtual reality (VR) for safety training could further increase engagement and retention of safety protocols. To address the initial resistance to change, developing a more comprehensive change management strategy that includes leadership coaching, employee recognition programs, and transparent communication is crucial. Finally, establishing a cross-functional task force to continuously assess and align the OHSAS with evolving business strategies will ensure that the safety system remains dynamic and integral to the organization's growth.


 
Joseph Robinson, New York

Operational Excellence, Management Consulting

The development of this case study was overseen by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

This case study is licensed under CC BY 4.0. You're free to share and adapt with attribution. To cite this article, please use:

Source: E-commerce OHSAS Enhancement Initiative, Flevy Management Insights, Joseph Robinson, 2025


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