Mobile Big Data and Internet of Things (PowerPoint PPTX)

This document is a part of the Big Data Primer containing 7 chapters providing Overview of Big Data, its dimensions, ecosystem, applications, challenges & concerns, sentiment analysis and Gamification.
In the sixth chapter titled "Mobile Big Data and Internet of Things" following content is discussed -

Mobile Big Data Value Chain
Changing landscape of mobile advertising
Internet of things ? Overview
Applications of IoT in Marketing

This presentation also delves into the key sources of Mobile Big Data and the entities that control them. It offers a comprehensive analysis of how telecom operators like Verizon Wireless and Telefonica are leveraging big data to enhance their market insights and customer engagement. The PPT highlights the strategic shifts in privacy policies that enable these operators to share anonymized data with third parties, unlocking new revenue streams.

The document explores the impact of location-based marketing, showcasing innovative examples such as BlueBrain's location-aware music album. This case study illustrates how IoT can create personalized user experiences by adapting content based on the user's geographical position. The presentation also includes links to relevant multimedia resources, providing a richer understanding of these applications.

App Data Analytics is another critical area covered, focusing on metrics like customer engagement, drop-off rates, and conversion rates. The presentation emphasizes the importance of customized user analysis and notifications in optimizing app performance. Tools like Mixpanel and Crazy Egg are discussed, offering practical insights into how businesses can utilize these platforms to gain a competitive edge.