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How are emerging technologies like AI and blockchain influencing the Build vs. Buy decision-making process?


This article provides a detailed response to: How are emerging technologies like AI and blockchain influencing the Build vs. Buy decision-making process? For a comprehensive understanding of Build vs. Buy, we also include relevant case studies for further reading and links to Build vs. Buy best practice resources.

TLDR Emerging technologies like AI and blockchain are reshaping the Build vs. Buy decision in Strategic Planning, influencing efficiency, customer experience, and innovation, with considerations for cost, time-to-market, and business strategy alignment.

Reading time: 4 minutes


Emerging technologies such as Artificial Intelligence (AI) and blockchain are significantly influencing the Build vs. Buy decision-making process in organizations. This decision is critical in Strategic Planning, Digital Transformation, and Operational Excellence initiatives. The integration of these technologies into business operations can lead to enhanced efficiency, improved customer experiences, and innovative service offerings. However, the decision to develop these technologies in-house (Build) or to acquire them from external providers (Buy) requires a nuanced understanding of their implications on cost, time-to-market, competitive advantage, and alignment with business strategy.

Impact of AI on Build vs. Buy Decisions

AI technology has evolved from a nascent innovation to a core component of business strategy and operations. The decision to build or buy AI solutions hinges on several factors, including the specific use case, the organization's technical expertise, and the strategic importance of AI to the business. Building AI solutions in-house allows for customization and integration with existing systems, offering a competitive edge through proprietary technology. However, this approach requires significant investment in talent, technology, and time. According to McKinsey, companies that excel in their AI initiatives often have a strong base of in-house AI capabilities, supported by a culture of innovation and a willingness to invest in long-term projects.

On the other hand, buying AI solutions can accelerate time-to-market, reduce initial costs, and leverage the expertise of specialized vendors. This approach is particularly appealing for non-core activities or when the technology is rapidly evolving, making in-house development risky and potentially obsolete. Gartner highlights that the global AI software market is expected to grow significantly, indicating a robust ecosystem of AI solutions available for purchase. This growth suggests that for many businesses, especially small to medium-sized enterprises (SMEs), buying AI solutions may be the most viable and cost-effective approach.

Real-world examples include large corporations like IBM and Google offering AI and machine learning platforms that businesses can integrate into their operations without the need for extensive in-house development. These platforms provide powerful AI capabilities, including natural language processing, image recognition, and predictive analytics, which can be customized to some extent to meet specific business needs.

Explore related management topics: Machine Learning Natural Language Processing

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Influence of Blockchain on Decision Making

Blockchain technology presents a unique set of considerations in the Build vs. Buy debate. Known for its ability to ensure transparency, security, and efficiency in transactions, blockchain has applications across various industries, from finance to supply chain management. Building a blockchain solution in-house offers the advantage of tailored solutions that can provide a strategic competitive advantage. However, blockchain development requires specialized knowledge and can be resource-intensive. A report by Deloitte suggests that the complexity and the nascent stage of blockchain technology make it challenging for companies to build in-house without significant investment in skills and technology.

Buying blockchain solutions or partnering with blockchain-as-a-service (BaaS) providers can mitigate these challenges. BaaS offerings allow companies to utilize blockchain technology without the need to develop and maintain the infrastructure themselves. This approach not only reduces upfront costs and complexity but also provides scalability and flexibility. Forrester's research indicates that the adoption of BaaS is on the rise, as it allows businesses to experiment with blockchain applications with lower risk and investment.

Examples of companies leveraging BaaS include Walmart's use of IBM's blockchain technology to enhance supply chain transparency and efficiency. This collaboration has allowed Walmart to track the origin of food products in real-time, significantly improving food safety and reducing waste. Such partnerships demonstrate the benefits of buying or partnering for blockchain technology, especially when speed and reliability are critical.

Explore related management topics: Supply Chain Management Competitive Advantage Supply Chain Build vs. Buy Food Safety

Strategic Considerations for Emerging Technologies

The decision to build or buy AI and blockchain technologies should be guided by strategic considerations. These include the alignment with business goals, the potential for competitive differentiation, cost implications, and the ability to adapt to future technological advancements. Companies must also consider their internal capabilities and whether they have the resources and expertise to successfully build and integrate these technologies.

Furthermore, the decision should factor in the potential risks associated with each approach. Building in-house can lead to higher upfront costs and longer time-to-market but offers customization and competitive advantage. Buying, while potentially faster and less costly initially, may lead to dependency on external vendors and limitations in customization. Accenture's research emphasizes the importance of a balanced approach, suggesting that companies often benefit from a hybrid model that combines in-house development with strategic partnerships and acquisitions.

In conclusion, as AI and blockchain technologies continue to evolve, businesses must carefully evaluate their Build vs. Buy decisions. By considering strategic objectives, internal capabilities, and the dynamic technological landscape, companies can make informed decisions that support their long-term success and innovation goals.

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Explore all of our best practices in: Build vs. Buy

Build vs. Buy Case Studies

For a practical understanding of Build vs. Buy, take a look at these case studies.

Technology Acquisition Strategy for Professional Services Firm in Digital Space

Scenario: The organization, a global professional services provider specializing in digital transformation solutions, faces a pivotal decision in its growth trajectory—whether to build a proprietary platform to deliver its services or to acquire an existing platform.

Read Full Case Study

Make or Buy Decision Analysis for Professional Services Firm

Scenario: A professional services firm is grappling with increasing operational expenses and competitive pressures in the market.

Read Full Case Study

Electronics Sector Make-or-Buy Decision Analysis

Scenario: The organization is a mid-sized electronics manufacturer specializing in consumer audio equipment.

Read Full Case Study

Resilience in Retail Expansion for Boutique Fashion Chain in Urban Markets

Scenario: A boutique fashion retail chain is at a crossroads, facing the strategic challenge of deciding whether to build vs.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study

Sustainability Strategy for Boutique Hotel Chain in Eco-Tourism Niche

Scenario: A boutique hotel chain in the eco-tourism sector is navigating the strategic challenge of a "build vs.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How do evolving consumer privacy concerns influence the Make vs. Buy decision in data management and analytics?
Evolving consumer privacy concerns significantly impact the Make vs. Buy decision in data management and analytics, influenced by Regulatory Compliance, Technological Advancements, Strategic Alignment, Cost Implications, and Operational Efficiency. [Read full explanation]
How does geopolitical instability influence the Make vs. Buy decision for global businesses?
Geopolitical instability complicates the Make vs. Buy decision for global businesses by introducing supply chain disruptions, changing trade policies, and increasing risk, necessitating robust Supply Chain Management and Strategic Planning for Operational Excellence and sustainability. [Read full explanation]
What impact does the increasing importance of data privacy regulations have on the Build vs. Buy debate?
The increasing importance of data privacy regulations significantly influences the Build vs. Buy debate, necessitating careful consideration of Strategic Planning, Risk Management, Operational Excellence, and Innovation to ensure compliance and maintain Competitive Advantage. [Read full explanation]
What considerations should companies make regarding Make vs. Buy when planning for disaster recovery and business continuity?
Organizations deciding between in-house or outsourced Disaster Recovery and Business Continuity solutions must evaluate Cost, Control, Capability, and Compliance to ensure resilience and minimize downtime. [Read full explanation]
How can companies leverage Make vs. Buy decisions to enhance their cybersecurity posture in the face of evolving threats?
Organizations can optimize their cybersecurity posture through strategic Make vs. Buy decisions, considering factors like cost, expertise, strategic goals, and the evolving threat landscape to choose between customized in-house solutions or leveraging external vendors' technologies and expertise. [Read full explanation]
What role does the concept of the circular economy play in shaping Make vs. Buy decisions?
The circular economy is reshaping Make vs. Buy decisions by introducing sustainability, resource efficiency, and lifecycle considerations, leading to innovative business models and closer collaboration with suppliers. [Read full explanation]
What strategies should companies employ to ensure their Build vs. Buy decisions align with long-term growth objectives?
Organizations should align Build vs. Buy decisions with Strategic Planning, leveraging Core Competencies, conducting Financial Analysis and Risk Management, and ensuring Innovation and Market Responsiveness to drive long-term growth. [Read full explanation]
How is the shift towards more sustainable and ethical supply chains affecting Make vs. Buy decisions in the fashion industry?
The shift towards sustainable and ethical supply chains is transforming Make vs. Buy decisions in the fashion industry, necessitating a holistic approach that integrates sustainability and ethics into Strategic Planning, Operational Excellence, Risk Management, Performance Management, and Strategy Development. [Read full explanation]

Source: Executive Q&A: Build vs. Buy Questions, Flevy Management Insights, 2024


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