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Flevy Management Insights Q&A
How does the Build vs. Buy decision impact supply chain resilience in the manufacturing sector?


This article provides a detailed response to: How does the Build vs. Buy decision impact supply chain resilience in the manufacturing sector? For a comprehensive understanding of Build vs. Buy, we also include relevant case studies for further reading and links to Build vs. Buy best practice resources.

TLDR The Build vs. Buy decision significantly influences supply chain resilience in manufacturing, balancing in-house capability development with outsourcing to optimize control, flexibility, and response to disruptions.

Reading time: 4 minutes


In the manufacturing sector, the decision between building in-house capabilities versus buying or outsourcing them is a critical strategic choice that impacts supply chain resilience. This decision, often referred to as the "Build vs. Buy" decision, has far-reaching implications for an organization's ability to respond to disruptions, manage costs, and maintain competitive advantage.

Understanding the Build vs. Buy Decision

The Build vs. Buy decision involves evaluating whether an organization should develop its own capabilities in-house (Build) or acquire them from external sources (Buy). This decision is crucial in areas such as technology development, production processes, and logistics management. Building in-house capabilities can offer greater control over operations and the potential for differentiation, but it requires significant investment in resources and time. On the other hand, buying or outsourcing capabilities can provide flexibility and access to established expertise, though it may lead to dependence on suppliers and potential challenges in integration and quality control.

According to McKinsey & Company, organizations that strategically balance their Build and Buy decisions can achieve up to a 45% higher shareholder return compared to those that predominantly focus on one approach over the other. This balance allows organizations to leverage the strengths of both strategies, optimizing their supply chain resilience by maintaining control over critical operations while benefiting from the agility and innovation offered by external partners.

Strategic Planning plays a vital role in this decision-making process, requiring organizations to thoroughly assess their core competencies, market position, and long-term objectives. The decision should align with the organization's overall Strategy Development, taking into account factors such as cost, time to market, risk, and the potential for competitive advantage.

Explore related management topics: Strategy Development Competitive Advantage Core Competencies Supply Chain Quality Control Build vs. Buy

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Impact on Supply Chain Resilience

Supply Chain Resilience refers to an organization's ability to anticipate, adapt to, and recover from disruptions in the supply chain. In the context of the Build vs. Buy decision, building in-house capabilities can enhance resilience by providing greater control over the supply chain. Organizations can ensure the reliability of critical components, reduce dependency on external suppliers, and implement customized risk management practices. However, this approach may also lead to reduced flexibility and higher fixed costs, potentially making it more difficult to adapt to changing market conditions.

Conversely, buying or outsourcing capabilities can increase supply chain flexibility and access to innovation. Organizations can leverage the expertise and economies of scale of specialized suppliers, quickly adapting to new technologies and market demands. According to a report by Deloitte, companies that effectively manage their supplier relationships and diversify their supplier base can reduce supply chain risks by up to 50%. This approach, however, requires effective Risk Management and Performance Management practices to ensure that supplier performance meets the organization's standards and that risks are adequately mitigated.

Operational Excellence is crucial in maximizing the benefits of both Build and Buy strategies. Organizations must implement robust processes for monitoring and managing supply chain performance, regardless of whether capabilities are built in-house or acquired externally. This includes continuous improvement practices, quality control measures, and agile response mechanisms to address disruptions promptly.

Explore related management topics: Performance Management Risk Management Continuous Improvement Agile

Real World Examples

A notable example of the Build approach enhancing supply chain resilience is Tesla Inc.'s decision to build its own Gigafactories for battery production. This strategic move allowed Tesla to secure a stable supply of critical components, reduce costs through economies of scale, and innovate in battery technology, significantly contributing to its competitive advantage in the electric vehicle market.

On the Buy side, Apple Inc. provides an example of leveraging external expertise to enhance supply chain resilience. Through strategic partnerships with a diverse range of suppliers around the globe, Apple has been able to maintain high levels of innovation and quality in its products. The company's effective supplier management and risk mitigation practices have enabled it to navigate disruptions, such as those caused by the COVID-19 pandemic, with minimal impact on product availability.

In conclusion, the Build vs. Buy decision has a significant impact on supply chain resilience in the manufacturing sector. Organizations must carefully weigh the advantages and disadvantages of each approach, considering their specific context, strategic objectives, and the dynamic nature of supply chain risks. By achieving a balanced and strategic approach to building and buying capabilities, organizations can enhance their resilience, agility, and competitive advantage in the face of disruptions.

Explore related management topics: Supplier Management Supply Chain Resilience

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Build vs. Buy Case Studies

For a practical understanding of Build vs. Buy, take a look at these case studies.

Electronics Sector Make-or-Buy Decision Analysis

Scenario: The organization is a mid-sized electronics manufacturer specializing in consumer audio equipment.

Read Full Case Study

Make or Buy Decision Analysis for Luxury Goods Manufacturer

Scenario: The organization in question is a high-end luxury goods manufacturer facing challenges in deciding whether to make components in-house or outsource to third-party vendors.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Resilience in Retail Expansion for Boutique Fashion Chain in Urban Markets

Scenario: A boutique fashion retail chain is at a crossroads, facing the strategic challenge of deciding whether to build vs.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What factors should manufacturers consider when deciding between Build vs. Buy for entering new markets?
Organizations deciding between Build vs. Buy for new market entry must evaluate market entry speed, cost, control, strategic alignment, and conduct thorough market research and financial analysis. [Read full explanation]
How are companies leveraging the Internet of Things (IoT) in their Build vs. Buy decisions to improve operational efficiency?
Organizations are leveraging IoT in Build vs. Buy decisions by aligning these choices with Strategic Planning, assessing internal capabilities and Risk Management, to significantly improve Operational Efficiency and customer satisfaction. [Read full explanation]
How does the Build vs. Buy decision affect a company's competitive edge in a rapidly evolving market?
The Build vs. Buy decision critically impacts a company's agility, innovation, and customer satisfaction, influencing Strategic Planning, Operational Excellence, and Risk Management in a dynamic market. [Read full explanation]
How can companies effectively measure the performance and impact of their make-or-buy decisions over time?
Effectively measuring make-or-buy decisions involves analyzing Financial Performance Metrics, Strategic Alignment, and Operational Excellence, ensuring decisions support long-term success. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
How do Make vs. Buy decisions impact an organization's agility in responding to unexpected global events?
Make vs. Buy decisions significantly impact organizational agility by affecting Supply Chain Resilience, Financial Flexibility, and Strategic Agility through a focus on Core Competencies, crucial for responding to global events. [Read full explanation]
How are advancements in 3D printing technology affecting the Build vs. Buy decisions in manufacturing?
3D printing technology is reshaping manufacturing by promoting in-house production due to its benefits in customization, speed, cost savings, and supply chain resilience, necessitating strategic integration for innovation and market competitiveness. [Read full explanation]
How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]

Source: Executive Q&A: Build vs. Buy Questions, Flevy Management Insights, 2024


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