This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness
This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
• Porter's Five Forces
• Porter's Value Chain Analysis.
The PPT delves into critical questions that drive market analysis, such as evaluating company performance relative to competitors and assessing growth rates. It emphasizes the importance of understanding whether a company defines its market broadly or narrowly, which can significantly impact strategic decisions. This focus on practical, real-world questions ensures that the analysis is grounded in the realities of competitive business environments.
Interactive group activities are included to reinforce learning, such as defining the market for well-known companies like British Airways and McDonald's. These exercises are designed to help teams think critically about market boundaries and the implications of different market definitions. This hands-on approach facilitates a deeper understanding of market dynamics and strategic positioning.
The presentation also covers the quantification of market size and growth, addressing key questions about revenue, volume, and customer numbers. It provides a structured approach to measuring growth, incorporating both historical data and assumptions for future changes. This comprehensive coverage ensures that executives have the tools needed to make informed, data-driven decisions about market opportunities and threats.
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Source: Best Practices in Market Research PowerPoint Slides: Introduction to Market Analysis PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide presents a detailed illustration of the telecommunications value chain, emphasizing cost distribution across various functions. It breaks down key activities and their associated costs, providing a clear view of where resources are allocated within the industry. Each segment of the value chain is represented with specific percentages that indicate the proportion of total costs attributed to that activity.
Starting from the left, the first activity is assessing customer needs and requirements, which accounts for 3% of costs. This initial step is crucial as it sets the foundation for subsequent activities. Following this, network planning, engineering, and construction take up 14%, highlighting the importance of infrastructure development in the telecommunications sector.
The slide continues with marketing and selling products and services, which represents 7% of costs. This indicates a relatively modest investment in customer acquisition compared to other areas. Providing service is the most significant cost driver at 20%, underscoring the operational expenses tied to delivering telecommunications services.
Repair services account for another 3%, reflecting the ongoing need for maintenance and support. The billing and payment collection process also takes up 3%, which is essential for revenue realization. The slide further includes segments for providing operator services, head office support and administration, and IT and R&D, with their respective cost percentages outlined.
This visual representation serves as a benchmarking tool. It allows stakeholders to identify potential areas for cost optimization, referred to as "opportunity buckets." By analyzing these percentages, executives can make informed decisions about where to focus efforts for efficiency improvements and strategic investments. Understanding this value chain is vital for any organization looking to enhance its operational effectiveness in the telecommunications industry.
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