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DOCUMENT DESCRIPTION

This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness

This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
* Porter's Five Forces
* Porter's Value Chain Analysis.

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Source: Introduction to Market Analysis PowerPoint document

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Introduction to Market Analysis

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Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 639.5 KB

Number of Slides: 36 (includes cover, transition slides)

Related Topic(s): Market Research

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Aug 4, 2015
Most recent version published: Aug 4, 2015

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