Introduction to Market Analysis   36-slide PPT PowerPoint presentation (PPT)
$29.00

Introduction to Market Analysis (36-slide PPT PowerPoint presentation (PPT)) Preview Image Introduction to Market Analysis (36-slide PPT PowerPoint presentation (PPT)) Preview Image Introduction to Market Analysis (36-slide PPT PowerPoint presentation (PPT)) Preview Image Introduction to Market Analysis (36-slide PPT PowerPoint presentation (PPT)) Preview Image Introduction to Market Analysis (36-slide PPT PowerPoint presentation (PPT)) Preview Image Introduction to Market Analysis (36-slide PPT PowerPoint presentation (PPT)) Preview Image Log in to unlock full preview.
Loading preview images...
Arrow   Unlock all 12 preview images:   Login Register

Introduction to Market Analysis (PowerPoint PPT)

PowerPoint (PPT) 36 Slides

Top 1,000 Best Practice $29.00
This deck is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Explains a framework used by global strategy consulting firms for Market Analysis. Also discusses Porter's Five Forces and Value Chain Analysis.
Add to Cart
  


Immediate download
Free lifetime updates

DESCRIPTION

This product (Introduction to Market Analysis) is a 36-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness

This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
•  Porter's Five Forces
•  Porter's Value Chain Analysis.

The PPT delves into critical questions that drive market analysis, such as evaluating company performance relative to competitors and assessing growth rates. It emphasizes the importance of understanding whether a company defines its market broadly or narrowly, which can significantly impact strategic decisions. This focus on practical, real-world questions ensures that the analysis is grounded in the realities of competitive business environments.

Interactive group activities are included to reinforce learning, such as defining the market for well-known companies like British Airways and McDonald's. These exercises are designed to help teams think critically about market boundaries and the implications of different market definitions. This hands-on approach facilitates a deeper understanding of market dynamics and strategic positioning.

The presentation also covers the quantification of market size and growth, addressing key questions about revenue, volume, and customer numbers. It provides a structured approach to measuring growth, incorporating both historical data and assumptions for future changes. This comprehensive coverage ensures that executives have the tools needed to make informed, data-driven decisions about market opportunities and threats.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Market Research PowerPoint Slides: Introduction to Market Analysis PowerPoint (PPT) Presentation, LearnPPT Consulting

SLIDE DEEP DIVES


$29.00
This deck is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Explains a framework used by global strategy consulting firms for Market Analysis. Also discusses Porter's Five Forces and Value Chain Analysis.
Add to Cart
  

ABOUT THE AUTHOR

Additional documents from author: 130

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Market Research Consulting Frameworks Growth Strategy Strategy Development Sales Positioning Product Launch Strategy Product Strategy Pricing Strategy Cognitive Bias Psychology Demand Planning Strategic Planning Account Management Product Lifecycle Maturity Model Business Transformation Mobile Strategy Cyber Security Porter's Five Forces Customer Experience Digital Transformation Gap Analysis Consulting Training Strategy Frameworks Business Framework PowerPoint Diagrams Strategy Deployment & Execution Breakout Strategy Chief Strategy Officer Entrepreneurship

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.