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Psychology of Market Entry Analysis
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Psychology of Market Entry Analysis (PowerPoint PPT)

File Type: 27-slide PowerPoint presentation (PPT)

#3 in Cognitive Bias $25.00
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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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This product (Psychology of Market Entry Analysis) is a 27-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

For every successful market entry, about market entry attempts end in failure. This failure is attributed to many factors—timing, scale, competition, capabilities, and particularly irrational decision making. The decision to successfully enter a market necessitates detailed analysis. These critical decisions, however, often get tainted by Cognitive Biases—the systematic errors in the way people process information. Cognitive Biases distort executives’ perception regarding their firm’s capabilities, potential market, and competition.

The presentation starts by highlighting a 2-pronged approach to Market Entry Analysis:

1. Develop a Reference Class
2. Remove Bias from Decisions

The deck then discusses the 6 key factors of market entry success:

1. Size of entry relative to minimum efficient scale
2. Relatedness of the market entered
3. Complementary assets
4. Order of entry
5. Industry lifecycle stage
6. Degree of technological innovation

The details of the 5 core issues in removing biases from decisions are then highlighted:

1. Value Proposition and Capabilities
2. Market Size
3. Competition
4. Market Share and Revenue
5. Costs

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Market Analysis, Cognitive Bias, Market Entry PowerPoint Slides: Psychology of Market Entry Analysis PowerPoint (PPT) Presentation, LearnPPT Consulting


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FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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OVERVIEW

File Type: PowerPoint ppt (PPT)
Number of Slides: 27 (includes cover and all slides)

Current version published: Oct 26, 2018


ABOUT THE AUTHOR

Author: LearnPPT Consulting
Additional documents from author: 90

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]


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