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DOCUMENT DESCRIPTION

This deck set out a methodology to design and conduct market research. The contents include:
•  Overview
•  Types Of Research Methodology
•  Telephone Surveys
•  Focus Groups
•  Consumer Intercepts
•  Mail Surveys
•  Consumer Panels
•  Omnibus Studies
•  Types of Samples
•  Market Research Vendors
•  Temps As Phone Interviewers
•  Questionnaire Design
•  Data Analysis
•  Research And Data Analysis Department

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Source: Market Research Method PowerPoint document

 
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Market Research Method

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File Type: PowerPoint (ppt)

File Size: 1.2 MB

Number of Slides: 109 (includes cover, transition slides)

Related Topic(s): Market Research

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Initial upload date (first version): May 18, 2014

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