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DESCRIPTION
Disruptive Innovation, a concept pioneered by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
In his book, "The Innovator's Dilemma," Christensen showed that time and again almost all the organizations that have "died" or been displaced from their industries could see the disruption coming, but did nothing until it was too late.
Most good companies are on a path of sustaining innovations by catering to their most profitable customers. This leaves them open for disruptive technologies. This is because the established companies are designed to maximize profits through sustaining innovations.
When Disruptive Innovations emerge, established companies are unable to react quickly enough. They almost always go up-market rather than to defend these new or low-end markets, and ultimately the disruptive innovation improves, steals more market share, and replaces them.
Companies tend to innovate faster than their customers' needs evolve. Thus, they produce offerings too sophisticated, too expensive, and too complicated for many customers.
This presentation delves into the core elements of Disruptive Innovation, breaking down the model into digestible components. It highlights how incumbents often fail to respond effectively to disruptive threats, despite having the necessary capabilities. The PPT provides a nuanced understanding of why established companies are unable to defend against low-end market entrants, ultimately leading to their displacement.
The primer also outlines the limitations of the Disruptive Innovation model, emphasizing the need for a separate strategy process and a deep understanding of customer needs. It includes real-world examples of disrupted markets, offering valuable insights for executives aiming to navigate and leverage disruptive forces in their industries.
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Source: Best Practices in Innovation, Disruptive Innovation, Clayton Christensen PowerPoint Slides: Disruptive Innovation Primer PowerPoint (PPT) Presentation, LearnPPT Consulting
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Disruption Frameworks
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Innovation Management Disruption Consulting Frameworks Consulting Training Digital Transformation Strategy Frameworks Ideation Business Framework PowerPoint Diagrams Artificial Intelligence Strategy Development Business Model Innovation Takt Time Maturity Model Budgeting & Forecasting Business Model Design Scenario Planning Visual Workplace Value Proposition Jobs-to-Be-Done KPI Growth Strategy Lean Management/Enterprise Costing Chief Strategy Officer Internet of Things Innovation Culture Company Analysis Agile Team Management Natural Language Processing Fourth Industrial Revolution Robotic Process Automation Creativity Service Design Customer Experience Gap Analysis McKinsey Three Horizons of Growth
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