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When it comes to business growth, McKinsey's Three Horizons model stands as a premier framework, praised and utilized by the pioneers in the business world. As the CEO of GE, Jeff Immelt, famously said, "The Three Horizons framework was instrumental in helping us think about growth in a broad-based way."
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When it comes to business growth, McKinsey's Three Horizons model stands as a premier framework, praised and utilized by the pioneers in the business world. As the CEO of GE, Jeff Immelt, famously said, "The Three Horizons framework was instrumental in helping us think about growth in a broad-based way."
The Three Horizons framework was initially developed by McKinsey, one of the world's leading management consulting firms. It offers a strategic approach for companies to manage growth and identify potential opportunities by dividing their business goals into three distinct horizons:
- Horizon One is focused on defending and extending the current core business. These are mature, well-established products likely contributing a significant share to the company's cash flow and profitability.
- Horizon Two encompasses emerging opportunities or 'rising star' activities that could become significant parts of the company’s growth. These projects or ideas have a medium-term impact, with the potential to replace or transform the existing core business.
- Horizon Three consists of longer-term, paradigm-shifting ideas or ventures, essential for long-term growth, but currently may only be embryonic or conceptual in nature. They are exploratory and hold potentials for disruptive growth.
Benefits to Strategy Development and Risk Management
In Strategic Planning and Risk Management, the McKinsey Three Horizons Model offers several critical benefits. It enables a robust strategic discussion by integrating short term and long term goals. It also allows decision-makers to balance resource distribution across the different horizons. By identifying threats and opportunities across the three horizons, the model creates a broader perspective of strategic risk.
Best Practices for Operationalizing the McKinsey Three Horizons Model
Though highly effective, applying the Three Horizons Model requires more than merely identifying the three horizons. Here are some key approaches to operationalize this framework:
- Ensure the 'buy-in' of leadership for the model and the future vision. Without executive support, new ventures, potentially game-changing ideas, may struggle to gain traction.
- Create cross-functional teams for each horizon, promoting not only Diversity and Inclusion but also encouraging Creativity and Innovation.
- Regularly reassess and rebalance the portfolio, especially given the speed of Digital Transformation and market disruption.
Real-world Success: A McKinsey Case Study
The impact of the Three Horizons Model can be demonstrated in a McKinsey case study involving a major global company facing growth challenges. McKinsey brought in its expertise to implement the model, setting clear metrics for each horizon, identifying new opportunities, and reallocating resources accordingly. The result was a 30% increase in the company's share price within two years - an impressive testament to the value of McKinsey's Three Horizons Model.
Integrating the Three Horizons with Digital Transformation
In the dynamic era of rapid technology growth, it's crucial to align the Three Horizons framework with Digital Transformation. Business Transformation should ideally include considerations for leveraging emerging technologies in Horizon Two and Three, creating a culture of Innovation across all three horizons.
As we further dive into the age ruled by data and technology, the need for such an integrated, forward-looking, and strategic framework only rises. With its proven efficacy, the McKinsey's Three Horizons Model holds a promising solution to these evolving challenges.
For effective implementation, take a look at these McKinsey Three Horizons of Growth best practices:
- McKinsey‘s Three Horizons of Growth (144-slide PowerPoint deck)
- McKinsey 3 Horizons of Growth (31-slide PowerPoint deck)
